Publications

Do organizational processes of legitimation and competition operate within different boundaries corresponding to different geographical levels of analysis? Following Hannan et al. (1995), this analysis explores the possibility that legitimation…

The objective of this research is to assess the cross-cultural generalizability of persuasion effects predicted by dual process models. In two experiments, the impact of motivation, congruity of persuasive communication and the diagnosticity of…

This paper first introduces the purposes and processes of the Marketing Science Institute’s Workshop on “Inter-functional Interfaces: The Management of Corporate Fault Zones”. The motivating issues of value migration and market orientation are…

World-Class Manufacturing has received a great deal of attention in the past few years, drawing largely on successful Japanese manufacturing practices. There has also been a separate explosion in the use of conjoint analysis to determine customer…

Two studies demonstrated that individuals can fail to detect changes in their actions that are induced by implicit social influence. In both studies, observers’ impressions indicated that actors matched the positivity of their remarks about…

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension, no parallel research has been conducted in…

This study examined antecedents (rewards and threats to self-esteem) and consequences (group conflict and performance) of self and group-enhancing positive illusions. Hypotheses regarding the magnitude of these illusions were derived from…

The authors introduce customized conjoint analysis, which combines self-explicated preference structure measurement with full-profile conjoint analysis. The more important attributes for each respondent are identified first using the self-…

This article develops a multi‐factor econometric model of the term structure of interest‐rate swap yields. The model accommodates the possibility of counterparty default, and any differences in the liquidities of the Treasury and Swap markets. By…

This paper examines factors related to environmental liability disclosure decisions for firms in industries with substantial Superfund site involvement. We hypothesize that the extent of disclosure about environmental liabilities is associated…

In this paper we introduce a nonparametric linear programming formulation for the general multigroup classification problem. Previous research using linear programming formulations has either been limited to the two-group case, or required…

This paper considers the optimal selling mechanism for complementary items. When buyers are perfectly symmetric, the optimal procedure is to bundle the items and run a standard auction. In general, however, bundling the items is not necessarily…

Using as a point of departure previous work in marketing on optimal concept selection that utilizes product attribute-based customer preference and product cost models, the authors consider the concept selection stage of a new product development…