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Books

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View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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Journal Article

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. “Seenu” Srinivasan
Journal of Marketing October1990 Vol. 54 Issue 4 Pages 3-19.

The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of…

Journal Article

Stock Dividends, Stock Splits, and Signaling

Maureen McNichols, Ajay Dravid
Th Journal of Finance July1990 Vol. 45 Issue 3 Pages 857-879.

 This paper provides evidence that firms signal their private information about future earnings by their choice of split factor. Split factors are increasing in earnings forecast errors, after controlling for differences in pre-split price…

Journal Article

How much is enough? Psychological aspects of guns versus butter decisions in a simulated security dilemma

Roderick M. Kramer, Debra Meyerson, Gerald Davis
Journal of Personality and Social Psychology June1990 Vol. 58 Issue 6 Pages 984-993.

The present research investigates the role of cognitive processes in decisions regarding how much to spend on security in a laboratory simulation of an international security dilemma. The results of 2 studies are described. Study 1 examines…

Journal Article

Equilibrium Vertical Foreclosure

Janusz A. Ordover, Garth Saloner, Steven C. Salop
American Economic Review March1990 Vol. 80 Issue 1 Pages 127-142.

We formulate a complete bu analytically simple, equilibrium model of vertical mergers to evaluate the logic of standard vertical foreclosure claims and the criticisms made of those claims. The model includes incentives of the integrated firm and…

Book Chapter

Measuring Delivery Performance: A Case Study from the Semiconductor Industry

J. Michael Harrison, Charles A. Holloway (1936 – 2026), James M. Patell
Measures for Manufacturing Excellence Harvard Business Press March1990 Pages 309-352.

Just-in-time manufacturing and distribution processes, computer-aided design, and flexible manufacturing systems are now commonplace in the modern workplace, but antiquated accounting systems are unable to monitor accurately their operations,…

Journal Article

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Jagmohan S. Raju, V. “Seenu” Srinivasan
Management Science March1990 Vol. 36 Issue 3 Pages 276-304.

This paper analyzes the role played by brand loyalty in determining optimal price promotional strategies used by firms in a competitive setting. (Loyalty is operationalized as the minimum price differential needed before consumers who prefer one…

Book

Women and Poverty

Barbara C. Gelpi, Nancy C.M. Hartsock, Clare C. Novak, Myra H. Strober
University of Chicago Press, New Edition February211990

Women and Poverty is a collection of essays, many of which originally appeared in the American journal Signs and have now been reissued as a book. The empirical social trend which underlines the book is the increasing impoverishment of women in…

Book

A Course in Microeconomic Theory

David M. Kreps
Princeton University Press February201990

David M. Kreps has developed a text in microeconomics that is both challenging and “user-friendly.” The work is designed for the first-year graduate microeconomic theory course and is accessible to advanced undergraduates as well. Placing unusual…

Journal Article

Optimal Hedging and Equilibrium in a Dynamic Futures Market

Darrell Duffie, Matthew O. Jackson
Journal of Economic Dynamics and Control February1990 Vol. 14 Issue 1 Pages 21-33.
Book

The Pacific Rim Challenge: Balancing Cooperation and Competition, Technical Report No.76

David Bruce Montgomery (1938–2025), Sharon V. Lockareff, David M. Rosen
Graduate School of Business, Stanford University Stanford February1990

   

Journal Article

Transactions Costs and Portfolio Choice in a Discrete-Continuous Time Setting

Darrell Duffie, Tong-sheng Sun
Journal of Economic Dynamics and Control February1990 Vol. 14 Issue 1 Pages 35-51.
Journal Article

Children's use of social comparison standards in judging performance and their effects on self-evaluation

Linda J. Keil, C. G. McClintock, Roderick M. Kramer, M. J. Plato
Contemporary Educational Psychology January1990 Vol. 15 Pages 75-91.

The use of a standard of social comparison by children to evaluate their classroom performance has been cited as an important determinant of their perceptions of both success and failure and their overall level of ability. This study examined…

Journal Article

Organizational Culture and Counter Culture: An Uneasy Symbiosis

Joanne Martin, C. Siehl
Organizational Dynamics January1990 Vol. 12 Issue 2 Pages 52-64.

Takes exception to a set of common assumptions that underlie recent work on organizational culture: that the culture serves the objectives of a firm’s top management team, that the primary function of culture is to unify the diverse elements in…

Working Paper

An Empirical Analysis of Software and Hardware Spending

Haim Mendelson, Vijay Gurbaxani
1990

The growth in information systems budgets and in their primary components, hardware and software effort, are analyzed empirically. It is demonstrated that while a large component of the growth is due to technology related factors, these…

Journal Article

Are Congressional Committees Composed of Preference Outliers?

Keith Krehbiel
American Political Science Review 1990 Vol. 84 Issue 1 Pages 149-163.
Book Chapter

Breaking up the Mono-Method Monopolies in Organizational Research

Joanne Martin
Theory and Philosophy of Organizations Routledge London, England 1990 Pages 30-43.

About the book:

The Theory and Philosophy of Organisations assesses and analyzes the assumptions upon which our understanding of organizations is based and in doing so aims to redirect the ways in which organizational research is conceived…

Journal Article

Collusive Price Leadership

Garth Saloner, Julio Rotemberg
Journal of Industrial Economics 1990 Vol. 34 Issue September Pages 93-111.
Journal Article

Combining Social Concepts: The Role of Causal Reasoning

Ziva Kunda, Dale T. Miller, Theresa Claire
Cognitive Science 1990 Vol. 14 Issue 4 Pages 551–577.

Four studies examined how people combine social concepts that have conflicting implications (e.g., Harvard-educated and carpenter). Several kinds of evidence indicated that such combinations are guided by causal reasoning that draws upon both…

Journal Article

Components of Bank Earnings and the Structure of Bank Share Prices

Mary E. Barth, William H. Beaver (1940–2024)
Financial Analysts Journal 1990 Vol. 46 Issue 3 Pages 53-60.

Empirical examination of the relation between common stock prices and two major components of bank earnings shows that earnings before securities gains and losses play an important role in explaining bank stock prices. The market appears to…

Book Chapter

Corporate Culture and Economic Theory

David M. Kreps
Perspectives on Positive Political Economy Cambridge University Press Cambridge 1990 Pages 90-142.

This volume serves as an introduction to the field of positive political economy and the economic and political processes with which it is concerned. This new research tradition is distinct from both normative and historical approaches to…