Publications

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Journal Article

Repeated Games with Long-run and Short-run Players

David M. Kreps, Drew Fudenberg, Eric Maskin
Review of Economic Studies 1990 Vol. 57 Pages 555-73.
Working Paper

Salesforce Compensation Plans: An Empirical Test of the Agency Theory Framework

Rajiv Lal, Richard Lambert, Donald Outland, Richard Staelin
1990

A series of recent papers have attempted to investigate the issue of how to compensate a salesforce using the agency theory paradigm. These investigations hypothesize various factors to affect the form of the compensation plan defined in terms of…

Working Paper

A Scanner-Based Proxy for Manufacturer's Coupons in Brand Choice Models

Gwendolyn K. Ortmeyer, David Bruce Montgomery (1938–2025)
1990

A potentially serious threat to the validity of estimates of predictor variable impact in logistic models of brand choice is the omission of important explanatory variables from the empirical analysis. An obvious omission from most previous…

Working Paper

Stochastic Differential Utility and Asset Pricing

Darrell Duffie, Larry Epstein
1990

This paper presents a stochastic differential formulation of recursive utility. Sufficient conditions are given for existence, uniqueness, time consistency, monotonicity, continuity, risk aversion, concavity, and other properties. In a “smooth”…

Journal Article

Strategic choice in conflicts: The importance of relationships

L. Greenhalgh, Roderick M. Kramer
Organizations and Nation-States: New Perspectives on Conflict and Cooperation 1990 Pages 181-221.
Working Paper

Sunshine Trading and Financial Market Equilibrium

Anat R. Admati, Paul Pfleiderer
1990

This paper considers the possibility that certain traders in a financial market preannounce the size of their order prior to trading, a practice that has come to be known as “sunshine trading.” Assuming that preannouncement is made by some of the…

Journal Article

Suspicion of Ulterior Motivation and the Correspondence Bias

Steven Fein, James L. Hilton, Dale T. Miller
Journal of Personality and Social Psychology 1990 Vol. 58 Issue 5 Pages 753–764.

Three studies examined the hypothesis that when perceivers learn of the existence of multiple, plausibly rival motives for an actor’s behavior, they are less likely to fall prey to the correspondence bias than when they learn of the existence of…

Journal Article

Temporal Order and the Perceived Mutability of Events: Implications for Blame Assignment

Dale T. Miller, Saku Gunasegaram
Journal of Personality and Social Psychology 1990 Vol. 59 Issue 6 Pages 1111–1118.

Hypothesized that later occurrences in a series of events tend to evoke counterfactual alternatives more strongly and, hence, tend to be blamed more for ensuing negative outcomes than do earlier occurrences. In Study 1, Ss played the role of…

Journal Article

The Counterfactual Fallacy: Confusing What Might Have Been with What Ought to Have Been

Dale T. Miller, William Turnbull
Social Justice Research 1990 Vol. 4 Pages 1–19.

The thesis of this article is that reactions to misfortunes are often biased by the counterfactual fallacy: the tendency to view events that can easily be imagined otherwise as events that ought not to have been. Drawing upon a diverse set of…

Journal Article

The Economics of Modern Manufacturing: Technology, Strategy, and Organization

Paul R. Milgrom, John Roberts (1945–2026)
American Economic Review 1990 Vol. 80 Issue 3 Pages 511-528.

Manufacturing is undergoing a revolution. The mass production model is being replaced by a vision of a flexible multiproduct firm that emphasizes quality and speedy response to market conditions while utilizing technologically advanced equipment…

Journal Article

The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

Itamar Simonson
Journal of Marketing Research 1990 Vol. 27 Issue 2 Pages 150-162.
Working Paper

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller, David A. Aaker
1990

A laboratory experiment examines factors affecting evaluations of proposed extensions varying in similarity from a core brand that has or has not already been extended into other product categories. Specifically, the perceived quality of the core…

Working Paper

The Evolutionary Stability of Cooperation in the Iterated Prisoner's Dilemma

Jonathan Bendor (1950–2025), Piotr Swistak
1990

We establish conditions under which cooperation will evolve in conflict situations modelled as tournaments of iterated Prisoner’s Dilemma games. Though no strategies that are less than half of the population turn out to be stable even in the…

Working Paper

The Impact of Biased Feedback Strategies on Performance Judgments

Linda Ginzel
1990

The experiment reported here concerns an evaluator’s judgment of the quality of another person’s performance level subsequent to that performer’s own self-evaluative remarks. Specifically, we explore the attributional consequences of biased…

Journal Article

The Organizational Ecology of a Technological System

William P. Barnett
Administrative Science Quarterly 1990 Vol. 35 Issue 1 Pages 31-60.

This paper investigates organizational mortality in the early American telephone industry, in which thousands of companies proliferated and failed under conditions of technological change. Drawing on the theory of community ecology, it is…

Book Chapter

The Sarnoff Data Analysis and Visualization Project

Norman Winarsky
Society of Photo Optical Instrumentation Engineers 1990 Pages 4-16.
Working Paper

The Theory of Value in Security Markets

Darrell Duffie
1990

This is an overview of general equilibrium theory with financial markets,emphasizing the theory of valuation of securities.

Journal Article

The effects of resource scarcity on group conflict and cooperation

Roderick M. Kramer
Advances in Group Processes (Volume 7) 1990 Pages 151-178.
Working Paper

To Pioneer or Follow?: Strategy of Entry Order

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)
1990

Abstract not available.