Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

The Loss in Revenue From a Share Auction

Robert Wilson
1977

Abstract not available.

Working Paper

The Reliability of Estimated Beta Weights in Multiple Regression Studies

V. “Seenu” Srinivasan
1977

The reliability of beta weights estimated through the multiple regression procedure is defined as the ratio of the variance of the true beta weights to the expected variance of the estimated beta weights. Equivalently, reliability is (…

Working Paper

The Transmission of Control Through Organizational Hierarchy

William G. Ouchi
1977

This paper addresses the problem of control loss in hierarchies. Data on 215 departments(aggregated from 2,363 individual questionnaires) show that Behavior Control and Output Control differ sharply in transmission. Behavior Control shows almost…

Working Paper

A Theoretical Comparison of the Predictive Power of the Multiple Regression and Equal Weighting Procedures

V. “Seenu” Srinivasan
1977

The multiple regression procedure (MRP) is compared with the equal weighting procedure (EWP) which forces the estimated regression weight to be the same for each of the k predictors (independent variables) after orienting each predictor to be in…

Working Paper

A Theory of Competitive Equilibrium in Stock Market Economies

Sanford J. Grossman, Oliver D. Hart
1977

Abstract not available.

Working Paper

Three Chief Executives: How Style Effects Results

Richard T. Pascale
1977

Abstract available on PDF.

Working Paper

Toward Strategies for Marketing Home Energy Conservation

David Bruce Montgomery (1938–2025), Dorothy Leonard-Barton
1977

Abstract not available.

Working Paper

Type Z Organization: A Better Match for a Mobile Society

William Ouchi, Alfred Jaeger
1977

Aspects of the “ideal types” of American (Type A)and Japanese (Type J) forms of organization are compared and related to their socio-cultural roots. A hybrid organizational “ideal type” (Type Z) which is particularly appropriate for many…

Working Paper

Types of Organizational Control and Their Relationship to Emotional Well-Being

William G. Ouchi, Jerry B. Johnson
1977

Two ideal type representations of organizational control are presented. The Type A is derived from the prototypical American work organization and is characterized by highly specialized tasks, relatively high turnover, and by contractual…

Working Paper

Voters, Bureaucrats and Legislators: A Rational Choice Perspective on the Growth of Bureaucracy

Roger G. Noll, Morris P. Fiorina
1977

Abstract not available.

Working Paper

Welfare Implications of National Income Measures

Douglas T. Breeden
1977

Abstract not available.

Working Paper

Wives' Labor Force Behavior and Major Family Expenditures

Myra H. Strober, Charles B. Weinberg
1977

As the labor force participation of married women has increased dramatically since World War II, there has been increased speculation about the effect of wives’ employment on major family expenditures. This study examines working-wife (W-W) and…

Journal Article

Decomposition of a Multi-Period Media Scheduling Model in Terms of Single Period Equivalents

V. “Seenu” Srinivasan
Management Science December1976 Vol. 23 Issue 4 Pages 349-360.

This paper develops a method for choosing advertising media plans for the next T-periods in order to maximize net discounted profits. Using the discrete maximum principle of Optimal Control Theory, it is shown that under…

Journal Article

A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities

Barnett R. Parker, V. “Seenu” Srinivasan
Operations Research October1976 Vol. 24 Issue 5 Pages 991-1025.

A problem in planning the expansion of a rural primary health-care delivery system is to determine the set of facilities to be added to an existing system so as to maximize the incremental benefit to the community subject to a cost constraint.…

Journal Article

An Alternate Interpretation of the Linear Learning Model of Brand Choice

V. “Seenu” Srinivasan, R. Kesavan
The Journal of Consumer Research September1976 Vol. 3 Issue 2 Pages 76-83.

An Exponential Smoothing Model (ESM) of brand choice is presented which possesses a mathematical structure very similar to that of the Linear Learning Model (LLM) of brand choice. While the LLM is posited on adaptive learning (purchase…

Journal Article

Linear Programming Computational Procedures for Ordinal Regression

V. “Seenu” Srinivasan
Journal of the Association for Computing Machinery July1976 Vol. 23 Issue 3 Pages 475-487.

The ordinal regression problem is an extension to the standard multiple regression problem in terms of assuming only ordinal properties for the dependent variable (rank order of preferred brands in a product class, academic ranks for…

Book

Teaching Notes for Cases in Computer and Model Assisted Marketing: Planning, Technical Report No. 50

Charles B. Weinberg, David Bruce Montgomery (1938–2025), George S. Day
Graduate School of Business, Stanford University Stanford May1976

   

Working Paper

Advertising-Selling Interactions

William R. Swinyard, Michael L. Ray
1976

Abstract not available.

Working Paper

An Application of Regression Smoothing for Forecasting Customer Utility Bills

Charles Bonini, James R. Freeland
1976

This paper develops the methodology for regression smoothing models and then applies it to the problem of forecasting utility usage rates for individual customers in a city in Northern California. A class of models which use regression as a…

Working Paper

An Empirical Analysis of Differential Capital Market Reactions to Extraordinary Accounting Items

Robert K. Eskew, William F. Wright
1976

Corporations are required to disclose separately and distinctively measurements of transactions or economic events defined by the accounting profession to be extraordinary in nature relative to the typical operations of the firm. An assumption is…