Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Journal Article

A Study of Computer Use in a Graduate School of Business

Henry C. Lucas, Jr., David Bruce Montgomery (1938–2025), Jean Claude Larreche
Communications of the ACM April1974 Vol. 17 Issue 4 Pages 205-206.
Journal Article

A Consumer-Based Methodology for the Identification of New Product Ideas

Allan D. Shocker, V. “Seenu” Srinivasan
Management Science February1974 Vol. 20 Issue 6 Pages 921-937.

This paper suggests a procedure which analytically ties a model to predict users’ predispositions to purchase different “brands” in a product-market together with a search process to identify optimal new product ideas. Brands, conceptualized as…

Working Paper

An Algorithm for Determining Optimal Sales Commissions

John U. Farley, Charles B. Weinberg
1974

Relatively simple experimental data which embody a salesman’s assessment of relationships between his efforts and sales are used in a computational algorithm to determine the parameters of a functional relationship between sales volume and sales…

Working Paper

An Evaluation of Alternative Strategies for Expanding the Number of Black-Owned Businesses

David L. Bradford
1974

Alternative strategies for Black economic development have been debated with great vigor and little rigor. The qualitative, nonanalytic nature of the existing Black economic development literature partially stems from the lack of comprehensive…

Working Paper

An Informal Look at the Principle of Optimality

Evan L. Porteus
1974

The Principle of Optimality is examined informally (bereft of notation) in the context of discounted Markov decision processes. The optimality equations and optimality criterion are introduced with discounted Markov decision processes. The…

Working Paper

Attitude as Communication Response

Michael L. Ray
1974

Abstract not available.

Working Paper

Beyond the Analytic Manager

Harold Leavitt
1974

Abstract not available.

Working Paper

Bounds and Transformations for Finite Markov Decision Chains

Evan L. Porteus
1974

New improved bounds on the optimal return function in finite state and action, infinite horizon, discounted stationary Markov decision chains are developed. They require solving a single constraint, bounded variable linear program, which can be…

Working Paper

Closed-End Investment Companies in the United States: Risk and Return

William F. Sharpe, Howard B. Sosin
1974

Abstract not available.

Working Paper

Cognitive Responses to Mass Communication: Results From Laboratory Studies and a Field Experiment

Michael L. Ray, Scott Ward
1974

Abstract not available.

Working Paper

Corporate Liquidity and Bankruptcy Costs

James C. Van Horne (1935–2025)
1974

In this paper, the valuation of corporate liquidity is analyzed under conditions of perfect and complete capital markets as well as under conditions where bankruptcy costs exist. Heretofore, the valuation of liquidity has not been examined in a…

Working Paper

Determining Cost vs. Time Pareto-Optimal Frontiers in Multi-Modal Transportation Problems

V. “Seenu” Srinivasan, G. L. Thompson
1974

This paper provides a framework for choosing modes of transportation (Rail, Highway, Air, etc.) by taking into account the conflicting objectives of minimizing total transportation costs and average shipment times. An efficient algorithm using…

Working Paper

Dividend, Investment And Financing Decisions: Empirical Evidence On French Firms

Jack McDonald, Bertrand Jacquillat, Maurice Nussenbaum
1974

Abstract not available.

Working Paper

A Dynamic Programming Approach to the Abandonment Decision

Charles Bonini
1974

The decision about when to abandon a capital investment is formulated as a dynamic programming problem under conditions of both certain and probabilistic cash flows. One period autocorrelation is assumed in the case of uncertain cash flows. A…

Working Paper

Evaluation of Project Risk in Capital Investments with Abandonment Options

Charles Bonini
1974

This paper develops a formula for calculating the variance of the present value of cash flows for capital investment projects that have an option to abandon the project in each period. The development of the optimal abandonment strategy can be…

Working Paper

External Trade and Internal Development

Gerald M. Meier
1974

Abstract not available.

Working Paper

Four Types of Middle Class Communes

David L. Bradford, Simon Klevansky
1974

Abstract not available.