Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

The Dynamic Organization: Structure, Technology, and Environment

Reuben Harris, William Ouchi
1974

Abstract not available.

Working Paper

The Effect of Race, Insurance and Distance Upon the Utilization of Physician Services

Dennis W. Draper, John C. Hershey, John R. Moore, Jr.
1974

This paper examines the relationships between the utilization of physician services and three variables — race, insurance, and distance to care — in a rural setting. Four measures of utilization are considered: (1) Total number of physician…

Working Paper

The Management and Economics of MIS Software Development Projects

Jeffrey H. Moore
1974

Abstract not available.

Working Paper

The Multi-Region Dynamic Capacity Expansion Problem - I

C. 0. Fong, V. “Seenu” Srinivasan
1974

We consider the problem of determining a schedule of capacity expansions for m producing regions and a schedule of shipments from the regions to n markets so as to meet the market demands over a T-period planning horizon at minimum discounted…

Working Paper

The Multi-Region Dynamic Capacity Expansion Problem - 11

C. 0. Fong
1974

We consider the problem of determining a schedule of capacity expansions for m producing regions and a schedule of shipments from the regions to the n markets so as to meet the market demands over a T-period planning horizon at minimum discounted…

Working Paper

The Role of Territory Characteristics in Sales Response Functions

Henry C. Lucas, Jr., Charles B. Weinberg, Kenneth W. Clowes
1974

This paper presents a study of sales response functions in the retail apparel industry. Past research is reviewed and critiqued. The results of this study indicate that the territory characteristics of sales potential and workload are important…

Working Paper

The Stage Hypothesis and the S-Curve: Some Contradictory Evidence

Henry C. Lucas, Jr., Jimmy A. Sutton
1974

This paper presents the results of a study testing the s-shaped budget curve of Nolans stage model of computer development in an organization. Research on the data processing budgets of California counties fails to support the s-shaped curve or…

Working Paper

Three Learning Theory Traditions and Their Application in Marketing

Michael L. Ray, Peter H. Webb
1974

Abstract not available.

Working Paper

Unanticipated Inflation and the Value of Common Equity: Two Insights on the Theory

William D. Bradford
1974

Abstract not available.

Journal Article

Estimating the Weights for Multiple Attributes in a Composite Criterion using Pairwise Judgments

V. “Seenu” Srinivasan, Allan D. Shocker
Psychometrika December1973 Vol. 38 Issue 4 Pages 473-493.

This paper presents a new methodology for estimating the weights or saliences of subcriteria (attributes) in a composite criterion measure. The inputs to the estimation procedure consist of (i) a set of stimuli or objects with each stimulus…

Journal Article

Bonds versus Stocks: Some Lessons from Capital Market Theory

William F. Sharpe
Financial Analysts Journal November1973 Vol. 29 Issue 6 Pages 74-80.

The apparent end of the bear market in bonds and relatively high interest rates have led some investors to conclude that bonds are now the superior investment medium. On the other hand, stocks continue to command a large following.…

Book

Cases in Computer and Model Assisted Marketing: Volume 1, Planning

George S. Day, Gerald J. Eskin, David Bruce Montgomery (1938–2025), Charles B. Weinberg
Scientific Press October1973

  

Journal Article

Linear Programming Techniques for Multidimensional Analysis of Preferences

V. “Seenu” Srinivasan, Allan D. Shocker
Psychometrika September1973 Vol. 38 Issue 3 Pages 337-369.

This paper offers a new methodology for analyzing individual differences in preference judgments with regard to a set of stimuli prespecified in a multidimensional attribute space. The individual is modelled as possessing an “ideal point”…

Journal Article

A Note on Adjusting R 2

David Bruce Montgomery (1938–2025), Donald G. Morrison
The Journal of Finance September1973 Vol. 28 Issue 4 Pages 1009–1013.
Book

The Stanford Graduate School of Business Data Management and Analysis System: Part II, The Single Equation Econometric System, Technical Report No. 31

Gary M. Erickson, James W. Hoag, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford August1973

   

Book

Introduction to Managerial Economics

William F. Sharpe
Columbia University Press June1973

 

 

Book

MULCAN MOD II: An Interactive Basic Program for Multicollinearity Analysis, Technical Report No. 27

Néstor E. González, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford June1973

   

Working Paper

Advertising and the Distribution of Consumer Demand

William S. Comanor, Thomas A. Wilson
1973

In this paper, the Houthakker-Taylor model of consumer demand is extended to include the effects of advertising. Industry demand equations are estimated and long-run price and advertising elasticities of demand computed. A primary finding is that…

Working Paper

An Information System for Community Health Services Planning and Management

John C. Hershey, John R. Moore, Jr.
1973

One response to the crisis on the American health care scene has been the formation of new kinds of organizations to deliver care on a more cost-effective and equitable basis. Due to the added responsibilities of delivering truly comprehensive…