Skip to main content
Menu
Enter the terms you wish to search for.
Faculty & Research
Menu
Faculty
Publications
Books
Working Papers
Case Studies
Postdoctoral Scholars
Research Labs & Initiatives
Behavioral Lab
Data, Analytics & Research Computing
Faculty
Publications
Books
Working Papers
Case Studies
Research Labs & Initiatives
Behavioral Lab
DARC
The Critical Need for a Marketing Measurement Tradition: A Proposal
By
Michael L. Ray
1979
|
Working Paper No. 481
Marketing
Download
Abstract not available.
