Employing both time series and cross-sectional data the interaction between price and advertising is examined. The finding is that advertising increases the price sensitivity for the brand studied.
-
The Experience
About Stanford GSB
About the Experience
-
The Programs
Full-Time Degree Programs
Non-Degree & Certificate Programs
-
Faculty & Research
Faculty Research
Research Labs
Research Initiatives
-
Insights
Topics
-
Alumni
Welcome, Alumni
-
Events
Admission Events & Information Sessions