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Working Papers
The Present and Potential Linkages Between the Microtheoretical Notions of Behavioral Science and the Problems of Advertising: A Proposal for a Research System
The Present and Potential Linkages Between the Microtheoretical Notions of Behavioral Science and the Problems of Advertising: A Proposal for a Research System
By
Michael L. Ray
1973
|
Working Paper No. 172
Abstract not available.
