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SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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Labour Force Participation and Fertility: A Social Analysis of Their Antecedents and Simultaneity
The nature of the relationship between labour force participation and fertility are examined for 172 families comprising a marriage cohort. The results show that labour force participation and fertility are spuriously related in that they are…
Nonlinear Least Squares Estimation of the Bass Diffusion Model of New Product Acceptance
Schmittlein and Mahajan (Marketing Science 1982) made an important improvement in the estimation of the Bass (1969) diffusion model by appropriately aggregating the continuous time model over the time intervals represented by the data. However,…
Sales Compensation Plans: A Theory
A theory of sales compensation plans is presented where the sales for a product depends not only on the salespersons effort but also on the uncertainty in the selling environment. The firm chooses a compensation plan to maximize its profit taking…
Salesforce Compensation Plans in Environments with Asymmetric Information
In this paper, we present a theory of salesforce compensation plans to explain the type of plans implemented by IBM and St. Regis Paper where the members of the salesforce are provided an opportunity to choose a compensation scheme from a menu of…
Experience Curves: Evidence, Empirical Issues and Applications
Abstract not available.
Identifying Opportunities for Repetition Minimization
Abstract not available.
Toward Decision Support Systems for Strategic Marketing
Abstract not available.
Trade Response to Promotion: A Preliminary Report
Abstract not available.
Diagnosing the Experience Curve
Few strategy concepts have gained wider acceptance than the notion underlying the experience curve, that real unit costs decline systematically with increases in cumulative volume. The logic is appealing, the empirical support seems persuasive…
Operationalizing Involvement as Depth and Quality of Cognitive Response
This paper conceptualizes message response involvement as situational states characterized by the depth and quality of the cognitive responses evoked by the message. Data is presented to argue, however, that the inherent multidimensionality of…
Aggregation Issues in Conjoint Analysis
In applications of conjoint analysis, results obtained at the individual level have to be aggregated for managerial purposes. For a main-effects part-worth model such aggregation can take place by averaging estimated part worths, averaging…
Applications of a Marketing Communication Research System
Abstract not available.
Brand Life Cycle and Dynamic Market Communications Elasticities
Abstract not available.
Commercial Use of Conjoint Analysis: A Survey
Abstract not available.
Communication Research Guidelines for Corporate Communication
Abstract not available.
Decision Aids for MBA Program Admissions: Predicting Academic Performance
An approach for aiding and strengthening the MBA admissions process is proposed. The approach derives from the empirical finding that actuarial models outpredict clinical judgments. Multiple-regression models are used to make predictions of the…
Improving Predictive Power of Conjoint Analysis by Constrained Paramenter Estimation
Predictions based on the full-profile method of conjoint analysis can be significantly improved by imposing a priori constraints on the estimated parameters. The a priori constraints are based on relative preferences for different levels within…
On the Foundations of the Theory of Market Segmentation
Abstract not available.
Quantal Choice Models and Conjoint Analysis: Diagnostic and Predictive Comparisons
Quantal choice models are used to link a dichotomous or multichotomous criterion variable, measuring actual choice, with predictor variables which define attributes of alternatives. Usually, individual differences in parameter estimates are…
A Strict Paired Comparison Linear Programming Approach
Abstract available on PDF.