Working Papers

These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.

SSRN Research Paper Series

The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.

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A Sales Force Management Model: Integrating Managerial and Research Perspectives

Adrian B. Ryans, Charles B. Weinberg
1979

This paper develops a three-stage conceptual model of personal selling and sales force management that emphasizes the relationship between sales force management decision-making and empirical research. The model provides a means for both…

Santa Clara County Employers: Number Offering Fair Economic Choice of Health Benefits Plans

Martha Gilmore
1979

Employer decisions regarding the number of different health benefits plans offered and how premium costs are divided between the employer and the employee affect the extent of competition among plans in a community. We believe competition creates…

The API and the Design of Experiments

James M. Patell
1979

Abstract not available.

The Critical Need for a Marketing Measurement Tradition: A Proposal

Michael L. Ray
1979

Abstract not available.

The Diffusion of an Administrative Innovation

David J. Teece
1979

Abstract not available.

The Effects of Level of Abstraction of a Script on Accuracy of Recall, Predictions, and Beliefs

Joanne Martin, Kerry Patterson, Raymond L. Price
1979

Abstract not available.

The Factor Structure of Multidimensional Response to Marketing Stimuli: An Investigation of Two Approaches

V. “Seenu” Srinivasan, P. Vanden Abeele, I. Butaye
1979

The factor structure of the variables which describe consumers multidimensional response to marketing stimuli can be determined either by Within Analysis (based on variation across individuals in responding to a representative stimulus) or Among…

The Return on Called Bonds

James C. Van Horne (1935–2025)
1979

This paper analyzes the experience of investors in refunded bonds during the 1970s. These bonds tended to provide a higher return than bonds of the same company which were not called. However, the investor suffered an opportunity loss on…

Three Essays on Capital Markets

David M. Kreps
1979

Abstract not available.

Toward Strategic Intelligence Systems

David Bruce Montgomery (1938–2025), Charles Weinberg
1979

There has been a dramatic increase in the use of strategic planning tools in the past decade. Since the quality of strategic planning will be greatly impacted by the quality of the information inputs, increasing attention should be paid to the…

Toward Typology of Organization Development Research

Jerry I. Porras, Nancy Roberts
1979

OD research is currently in a confused yet rapidly developing state. It is argued here that this situation exists partly because of a basic confusion as to exactly what constitutes OD research. A definitional typology is proposed based on the…

Usage of the Lens and Subjective Probability Paradigms for Financial Research Purposes

William F. Wright
1979

Two basic paradigms have been used by accounting researchers to model and evaluate financial judgments relative to environmental conditions; the Brunswik Lens and subjective probability (SP) paradigms. Here the Lens and SP paradigms are compared…

Allocation of Managerial Effort: An Investigation of the Relationship Between Decision Strategies, Environment and Performance

James R. Freeland, Charles B. Stabell
1978

The work presented in this paper investigates behaviorally plausible rules for making decisions in complex situations. A rule is plausible if it iss consistent with assumptions concerning limits on a decision maker’s information processing…

An Algorithm for Portfolio Improvement

William F. Sharpe
1978

Abstract not available.

An Empirical Study of Subjective Probability Revision in a Financial Context

William F. Wright
1978

Bayesian consistency and accuracy of subjective probability assessments for a financial parameter are the major research hypotheses addressed here. Individuals familiar with the information and task environment provided probability assessments…

An Organizational Failures Framework

William G. Ouchi
1978

The paper begins with an explication of Oliver Williamsons market failures framework, which describes the conditions under which market transactions will be replaced by formal organizations. It then applies the central ideas of that framework to…