Explore books by and about Stanford GSB alumni.
Stanford GSB provides a list of alumni books as a service to our alumni community. The inclusion of books on this page is not an endorsement of the contents or values expressed in them. Book descriptions have been provided by the authors or the publishers and should not be considered a review of the book.
Results for
Value Redesigned: New Models for Professional Practice
Kyle V. Davy, AIA, MBA ’86, Susan L. Harris, PhD
Greenway Communications, LLC
2005
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
John Zagula, Richard Tong, MBA ’87
Portfolio Hardcover
October212004
Designing Strategic Cost Systems: How to Unleash the Power of Cost Information
Lianabel Oliver, MBA ’78
John Wiley
April2004
Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values
Victor Preisser, MBA ’64, Roy Williams
Robert D Reed Publishers
2004
Business Euphoria: Powering Relational Organizations with Gangs, Gall and Gossip
Duncan Robins, MBA ’93
Xlibris Corporation
2003
Do No Evil: Ethics with Applications to Economic Theory and Business
Michael E. Berumen, SEP ’91
iUniverse
2003
Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
Kathy Schroeder, MBA ’90, Suzanne Taylor, MBA ’90, AB ’85, John E. Doerr
Harvard Business School Press
2003
Please Don’t Feed the Bears: Investment Strategies in an Uncertain Market
Gary E. Marsella, MBA ’57
Poppy Lane Publishing
2003
The Publishing Industry in China
Robert Baensch, SEP ’80
Transaction Publishers Inc.
Brunswick, NJ
2003
