Crossing the Chasm

Crossing the Chasm supports entrepreneurs looking to scale their businesses and put them on the path to exponential growth.

In this course, students work with founders, domain experts, and industry professionals to develop strategies for growth. Students address elements of the marketing mix, including product, promotion, channels, and pricing, with the goal of driving business growth through new customer acquisition, as well as retention and development of existing customers.

The course focuses on developing entrepreneurial skills in marketing and strategy, applying those skills to real companies looking to scale, and building equity in the startup ecosystem by supporting founders from underrepresented groups.

Project Examples


The Atholl McBean Professor of Organizational Behavior and Human Resources

Who Should Register

Crossing the Chasm (ALP 304) is available to the following students:

  • Students who want to develop entrepreneurial skills in marketing and strategy
  • MBA and MSx students at Stanford GSB