Google Cloud in 2024: Scaling the Hyperscaler
2024
| Case No.
SM389
| Length
24 pgs.
Google Cloud is one of the 3 hyperscalers in the cloud industry that has been instrumental in bringing innovative cloud technologies to the market. The case describes the evolution and growth of Google Cloud from 2018 through 2024 and highlights key strategies that had consequential impact on both the company and the industry. It also explores the impact of the company’s go-to-market approach, the development of the Google Cloud Platform, the adoption of the workload optimized infrastructure strategy and role of energy consumption in powering cloud infrastructure.
Learning Objective
The case provides critical learnings on how key strategies can have a meaningful impact on the growth of a tech company serving the enterprise market. It also offers insight on tactics, execution and discipline required to put strategies into motion to deliver business value for enterprise buyers. This case will help students get a real-life perspective on driving massive growth in the enterprise space.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
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