Mountain Hardwear (C): Working with Athletes
2006 | Case No. E228C
The Mountain Hardwear A, B, and C cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The A case (set between late 1993 and 1999) addresses the company’s founding, early brand development, and the particular characteristics of the outdoor apparel and equipment industry. The B case is set in 2003 and examines trends within that industry as well as the company’s opportunity to be acquired by a larger, more diversified apparel company. The C case is set in 2006, and it examines Mountain Hardwear’s athlete sponsorship program.
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