Mountain Hardwear (C): Working with Athletes
2006 | Case No. E228C
The Mountain Hardwear A, B, and C cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The A case (set between late 1993 and 1999) addresses the company’s founding, early brand development, and the particular characteristics of the outdoor apparel and equipment industry. The B case is set in 2003 and examines trends within that industry as well as the company’s opportunity to be acquired by a larger, more diversified apparel company. The C case is set in 2006, and it examines Mountain Hardwear’s athlete sponsorship program.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquires, contact the Case Writing Office. Download
Available for Purchase