Netflix - Going Public

By Charles Holloway, John Morgridge, Alicia Seiger
2003 | Case No. E155
The case details the story of Netflix’s IPO, which occurred on May 23, 2002. The company selected Merrill Lynch as the lead underwriter and the case details the process the offering team followed to lead the company to a successful IPO during difficult market conditions. The case covers the process for selecting the underwriters, working with the SEC, the road show, decisions on pricing, lock-up period and directed shares, and issues relating to the SEC mandated quiet period and material disclosures.
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