Progreso Financiero: Growing Sales

Progreso Financiero: Growing Sales

By
Arar Han, James Lattin, Mark Leslie
2011|Case No.E395

James Gutierrez has started a socially responsible consumer lending company focused on serving the underbanked Hispanic market. The company has gone through a succession of sales directors and Gutierrez has now pinned his hopes on his operations director Sam Ulloa to help stem the tide. Can Ulloa do it? The future of Progreso Financiero depends on it.

Learning Objective
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