ResMed, Inc.: Promoting Better Sleep Around the World

ResMed, Inc.: Promoting Better Sleep Around the World

By
Antonio Davila, George Foster, Ning Jia
2002|Case No.SM97

This case introduces the story of RedMed, the leading provider of sleep apnea devices. The company, founded by Dr. Peter Farrell and Dr. Colin Sullivan (the device’s inventor) in Australia, quickly became international. The company set up a second headquarters in San Diego and soon was selling devices in Europe, Asia and the Americas, in addition to its “home” market. The case addresses the various strategies the company followed to establish a position and gain leadership in its various international markets.

Learning Objective
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