By George Foster, Cameron Lehman
2018 | Case No. SM295 | Length 9 pgs.
Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

Learning Objective

Understand more about the women’s health and beauty industry, and how to create a platform connecting consumers with hair stylists, with pros and cons for various different business models and approaches.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquires, contact the Case Writing Office. Download