Total Venture Design: Creating and Delivering Value

By Charles Holloway, Lucy Montgomery
2022 | Case No. E823 | Length 65 pgs.
Charles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.

Learning Objective

The learning objectives of this teaching note are:
  • Assist entrepreneurs as they build new ventures
  • Provide frameworks for building a product, business model, production process, supplier network, and company culture
  • Provide examples of successful entrepreneurs and how they managed key challenges during the founding of their companies.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download