Vocera Communications (B)

Vocera Communications (B)

By
James Lattin, Mark Leslie, Brett Lang
2010|Case No.E152B

Vocera Communications (B) is a company update as of 2007, after a new CEO/Chairman was hired. The company had evolved over the years into a healthcare technology company, and several other significant changes had taken place, specifically regarding channel sales. The new CEO is left to consider various sales strategies.

Learning Objective
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