Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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Social Alpha: Building Markets Where Markets Fail
In early 2026, Manoj Kumar was preparing for a strategic review of Social Alpha, the not-for-profit he had founded a decade earlier to support science- and technology-based ventures addressing problems that conventional markets had largely ignored. Based…
Asurion (B): A New Name and A Bigger Game
By April 2001, Asurion had reached $80 million in revenue and $25 million in EBITDA. TA Associates invested at a $225 million valuation. Kevin Taweel and Jim Ellis had hired Bret Comolli, a West Point graduate and former CEO, to lead operations. The…
Asurion (A): Two Stanford MBAs and a Towing Company
Kevin Taweel, from Prince Edward Island, Canada, and Jim Ellis, from rural Florida, met as case writers for Irv Grousbeck at Stanford GSB. Both wanted to own a business. In July 1995, they acquired Road Rescue, an $8.5 million roadside-assistance company…
The Human Side of Scaling: Stella & Dot
In early 2018, Jessica Herrin faces four leadership dilemmas with no obviously correct answers.
Herrin built Stella & Dot from a living room trunk show in 2003 into a nearly $300 million direct-sales jewelry company with tens of thousands of independent…
Keep Rowing: Sami Inkinen and Virta Health
In 2025, Virta Health CEO and cofounder Sami Inkinen faces a series of strategic and leadership choices as the company nears profitability and contemplates an initial public offering (IPO). Founded in 2014 to reverse Type 2 diabetes and obesity through…
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