Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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Impact Experience: Force Multiplier for Good
Since its founding in 2015, Impact Experience, amongst other work, has been dedicated to addressing biases in investment decisions through a holistic, immersive program of experiential learning for capital allocators. This method has successfully inspired…
Zipline 2019-2024: Bringing Delivery Home
By 2024, Zipline had undergone a remarkable transformation from its early days of delivering blood and life-saving medicines in Africa to becoming a global leader in autonomous drone delivery systems. This case study builds on the 2019 case “Zipline…
Muni: Community Group Buying in Latin America
Maria Echeverri Gomez (Stanford MBA 2020) founded Muni because she believed that access to technology was the key to unlocking economic opportunity in Latin America. On trips to China and India while a student at the GSB, she saw examples of successful…
Guidewheel: Finding Product-Market Fit on the Factory Floor
When Lauren Dunford cofounded the start-up that would become Guidewheel, she initially wanted to make an impact on energy sustainability in Kenya. But when her company’s power-monitoring technology struggled to find product-market fit in factories…
Scaling Scale AI: Navigating the AI Frontier
In April 2023, Alexandr Wang, CEO of Scale AI, faced a pivotal decision that would shape the future of his company. Having achieved remarkable success in providing labeled data for autonomous vehicles (AVs), Scale AI was at a crossroads as generative AI…
Aleph: A Collaborative Advantage
In the face of unprecedented growth and high-stakes decisions, Gaston Taratuta, CEO and co-founder of Aleph Group, must navigate a critical juncture in the company’s trajectory. During the pandemic, Aleph received multiple acquisition offers, including an…
Fram Energy
This case study explores the journey of Charlotte Meerstadt, a climate-focused entrepreneur, and the development of her startup, Fram Energy. Inspired by a personal challenge with solar panels on her rental property, Meerstadt identified a critical market…
Strata’s Strategic Pivot: From Aerospace Manufacturing to N95 Masks
In this case study, students explore how the leadership team of Strata navigated the COVID crisis to turn their aerospace manufacturing company into one that made high-volume low costs N95 masks for the citizens of the United Arab Emirates. The company…
Perfect Rec: Personalized Product Recommendation AI
PM Pediatrics: Scaling Pediatric Urgent Care
Steve Katz and Dr. Jeff Schor founded PM Pediatrics in 2005 with the goal of transforming pediatric urgent care. Their research showed that over 90 percent of children’s emergency room visits were for injuries and illnesses that could have been treated in…
A Market Maker for Social Impact: Nexleaf’s Journey
In 2024, Nithya Ramanathan, CEO and co-founder of Nexleaf Analytics, faced a critical strategic decision. Over the past decade, Nexleaf had revolutionized vaccine preservation in low-income countries through ColdTrace, an IoT-based remote temperature…
Balmere (B)
This case centers on Madhu Shetti, CEO and founder of Balmere, a company developing skincare products for individuals undergoing cancer and autoimmune therapy. After hearing the struggles of cancer survivors during a support meeting, Shetti is driven to…
Balmere
This case centers on Madhu Shetti, CEO and founder of Balmere, a company developing skincare products for individuals undergoing cancer and autoimmune therapy. After hearing the struggles of cancer survivors during a support meeting, Shetti is driven to…
Designing through Complexity at Modsy
Shanna Tellerman, the visionary founder and CEO of Modsy, a pioneering 3D design and e-commerce platform, faced a tumultuous journey marked by rapid growth and unforeseen challenges. Launched in 2015, Modsy aimed to revolutionize the home design industry…
Noodle Analytics in 2024: Exploring the Frontiers of AI
In January 2024, Stephen Pratt, co-founder and long-time CEO of Noodle Analytics (Noodle.ai), reflects on the company’s significant milestones as he prepares to transition to a strategic advisory role. Founded in 2016, Noodle.ai embarked on a journey to…
Long Term Hold
2024 Search Fund Study
The 2024 Search Fund Study reports on the financial returns and key qualities of search funds formed in the United States and Canada since 1984. This report updates the previous 2022 study with data through December 31, 2023.
Launching Virta Health
Financial Metrics at DelishGo
DelishGo, a Los Angeles-based unicorn founded in 2019, has experienced rapid growth and expansion, raising $150 million in a 2023 funding round, resulting in a $1 billion post-money valuation. The company operates a multi-sided online marketplace for…
Udemy: The Founding Story
This case explores the first few years of Udemy, an education technology platform for massive open online courses (MOOC). The case covers the background of Eren Bali, one of the founders of the company, and describes how the founders created and evolved…
GoodLeap
GoodLeap, spearheaded by Hayes Barnard, emerges as a pioneering financing platform offering comprehensive solutions for sustainable living, including solar loans, home purchasing, refinancing, and improvement loans. Barnard, with a robust background at…
Seconds to Save Lives with Viz.ai
Ajaib: Building a High-Growth Southeast Asian Fintech Venture
Eyes on the Prize: Eyewa’s MENA Journey
Podcases: Case Studies, Reimagined