E658B
Fern Mandelbaum, Dione Chen
2018
Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues an…
SM266B
Alyssa Rapp, Jaclyn Foroughi
2018
In late 2016, Courtney Kingston, founder of Kingston Family Vineyards (“Kingston”), a two-decade-old vineyard located on a century-old farm in the hills of the Casablanca Valley—one of Chile’s premium wine regions—was reflecting upon discussions that had…
E658A
Fern Mandelbaum, Dione Chen
2018
Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues an…
A234
Anne Beyer, Jaclyn Foroughi
2018
In July 2017, software and device giant Microsoft [NasdaqGS: MSFT] adopted a new accounting standard that market observers described as one of “the most historic accounting changes to hit the U.S. capital markets in decades.” Twelve years in the making…
A233
Anne Beyer, Jaclyn Foroughi
2018
Beginning in fiscal year 2018, a new and relatively unnoticed accounting rule took effect that had the potential for a major impact on the reported earnings of companies holding financial assets or owing financial liabilities. Dubbed the Financial…
RE140
Chris Mahowald, Cody Evans, Brian Patterson
2018
Brian Patterson was the lead developer of a large office project in Moscow when the global financial crisis hit. His project, which had looked like it would be jaw-droppingly profitable just months before, was suddenly thrown into turmoil, and he faced…
E664
Howie Rosen, Steve Ciesinski, Matt Saucedo, Reema Shah
2018
The purpose of this case is to look at Aerobotic’s product market fit. The case examines how the Aerobotics founding team determined the best way to approach the agricultural drone market in South Africa. It also highlights how the team evaluated pricing…
E665
Howie Rosen, Steve Ciesinski, Reema Shah
2018
The purpose of this case is to look at FarmFriend’s product market fit. The case examines how the FarmFriend founding team evaluated various business models through extensive market research and ultimately decided to launch a marketplace that matched…
SM304
William Barnett, Adam Markovitz
2018
Tubular Labs cofounders Allison Stern and Rob Gabel had jumped into the video analytics space, taking on the challenge of figuring out what data could be tracked, what companies would need, and the best ways to market their consulting services. By 2018…
E638
George Foster, Ryan Rissick
2018
Established in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However…
SM290
Robert Burgelman, Sheila Melvin
2018
Bahwan CyberTek (BCT) was an IP-enabled technology company founded in 1999 by Sheikah Hind Bahwan (Hind) and S. Durgaprasad (DP). Over the years, it had grown into a global provider of innovative software products and services and had become a $275…
P94
Ken Shotts, Sheila Melvin
2018
This case describes President Donald Trump’s steel and aluminum tariffs of 2018. The case covers the recent history of U.S. trade protectionism in these industries, as well as the domestic and international politics surrounding the Trump tariffs. The…
SM314
Robert Siegel, Peter Seibert
2018
Headspace in 2018 examines the company as it charts a new trajectory. The case follows the point of view of Randhir Vieira, Head of Product at Headspace, and dives into several challenges and opportunities from a Product Manager’s perspective. Topics…
OB95
Jeffrey Pfeffer
2018
As a student at the Harvard Business School, Sadiq Gillani decided to focus his career on the airline industry. This case study explores Gillani’s strategic decisions to take positions with aviation consulting companies, start-up airlines, and budget…
E657
George Foster, Julie Makinen, Dominic Mirabile
2018
This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla and Velasquez modeled Resuelve…
M374
Jordan Raney, Wendy Reicher, Vanessa Lide, Naomi Bagdonas, Jennifer Aaker
2018
There was nothing humorous about an athlete’s dreams of Olympic gold, or the mission statement and values of USA Water Polo, a nonprofit that trained elite athletes to compete in the highest levels of competition worldwide. This case study looks at the…
M375
Paricha Duangtaweesub, Naomi Bagdonas, Jennifer Aaker
2018
Mary Roach established a name for herself with a series of humorous articles on the human body, then became a best-selling author of books like Stiff: The Curious Lives of Human Cadavers, and Gulp: Adventures on the Alimentary Canal. How did she choose…
M376
Scott Katalenich, Naomi Bagdonas, Jennifer Aaker
2018
Mike Nemeth was a sophomore at West Point on 9/11. The atmosphere in the weeks that followed was somber, but Nemeth soon launched an underground humor factory, taping his mildly subordinate newspaper to the inside of latrine stall doors. Nemeth and his…
RE141
Chris Mahowald, Hanna X. Tian, Melinda Ellis Evers
2018
Melinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm in 1993 together with her father and brother. One of Ellis’ projects was the redevelopment of an…
E656C
Charles O'Reilly, Lorraine Reid
2018
Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership…
E656A
Charles O'Reilly, Lorraine Reid
2018
Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership…
E656B
Charles O'Reilly, Lorraine Reid
2018
Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership…
A235
Ron Kasznik, Joseph Piotroski, Kweku Fleming, Corinne Augustine
2018
Havilah Merchants Nigeria Ltd. is Nigeria’s leading one-stop shop for outfitting libraries and archives. It serves three primary market segments: (i) public university libraries, (ii) multi-national companies in the oil and gas industry and (iii) banking…
OIT113
Michael Lepech, Erica Plambeck, Margot Sutherland
2018
This case describes the 2016 market entry in California of an innovative construction system for housing: BONE Structure, developed by the Canadian company of the same name. The choice of this structural system and construction method for a single family…
