Jae Chung, Yu Ding, and Ajay Kalra reveal how personal storytelling, social connections, and emotional expression on social media can dramatically boost audience engagement, increasing viewer’s interactions and their perception of influencers as authentic.
- Faculty
- Publications
- Postdoctoral Scholars
-
Research Labs & Initiatives
- Cities, Housing & Society Lab
- Corporate Governance Research Initiative
- Corporations and Society Initiative
- Golub Capital Social Impact Lab
- Initiative for Financial Decision-Making
- Policy and Innovation Initiative
- Rapid Decarbonization Initiative
- Value Chain Innovation Initiative
- Venture Capital Initiative
- Behavioral Lab
- Data, Analytics & Research Computing