Publications

Attitude certainty: A review of past findings and emerging perspectives.

Zakary Tormala, Derek D. Rucker

Social and Personality Psychology Compass November202007 Vol. 1 Pages 469–492.

When the Same Prime Leads to Different Effects

S. Christian Wheeler, Jonah Berger

Journal of Consumer Research October2007 Vol. 34 Issue 3 Pages 357-368.

Multiple roles for source credibility under high elaboration: It’s all in the timing

Zakary Tormala, Pablo Briñol, Richard E. Petty

Social Cognition August82007 Vol. 25 Issue 4 Pages 536–552.

The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry

Ricard Gil, Wesley R. Hartmann

Review of Industrial Organization June2007 Vol. 30 Issue 4 Pages 325–347.

Assimilation and contrast in persuasion: The effects of source credibility in multiple message situations.

Zakary Tormala, Joshua J. Clarkson

Personality and Social Psychology Bulletin April2007 Vol. 33 Issue 4 Pages 559–571.

Resisting persuasion by illegitimate means: A metacognitive perspective on minority influence

Zakary Tormala, Victoria L. DeSensi, Richard E. Petty

Personality and Social Psychology Bulletin March2007 Vol. 33 Issue 3 Pages 354–367.

Contextual Contrast and Perceived Knowledge: Exploring the Implications for Persuasion

Zakary Tormala, Richard E. Petty

Journal of Experimental Social Psychology January2007 Vol. 43 Issue 1 Pages 17–30.

Unpacking attitude certainty: Attitude clarity and attitude correctness

J.V. Petrocelli, , Zakary Tormala, D.D. Rucker

Journal of Personality and Social Psychology January2007 Vol. 92 Issue 1 Pages 30-41.

Do You Look To The Future Or Focus On Today?

Wendy Liu, Jennifer Aaker

Organizational Behavior & Human Decision Processes 2007 Vol. 102 Issue 2 Pages 212-225.

Getting Emotional about Health

Nidhi Agrawal, Geeta Menon, Jennifer Aaker

Journal of Marketing Research 2007 Vol. 44 Pages 100-113.

Intertemporal Price Discrimination with Forward-looking Consumers: Application to the US Market for Console Video-Games

Harikesh S. Nair

Quantitative Marketing and Economics 2007 Vol. 5 Issue 3 Pages 239-292.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Sridhar Narayanan, Pradeep K. Chintagunta, Eugenio J. Miravete

Quantitative Marketing and Economics 2007 Vol. 5 Issue 1 Pages 1-34.

The role of metacognition in social judgment

R. E. Petty, P. Briñol, Zakary Tormala, D. T. Wegener

Social psychology: Handbook of basic principles, 2nd Ed. Guilford New York 2007 Pages 254–284.

Memory-based versus on-line processing: Implications for attitude strength

George Y. Bizer, Zakary Tormala, Derek D. Rucker, Richard E. Petty

Journal of Experimental Social Psychology September2006 Vol. 42 Issue 5 Pages 646–653.

Resisting persuasion by the skin of one’s teeth: The hidden success of resisted persuasive messages

Zakary Tormala, J.J. Clarkson, R.E. Petty

Journal of Personality and Social Psychology September2006 Vol. 91 Issue 3 Pages 423-435.

When credibility attacks: The reverse impact of source credibility on persuasion.

Zakary Tormala, Pablo Briñol, Richard E. Petty

Journal of Experimental Social Psychology September2006 Vol. 42 Issue 5 Pages 684–691.

The malleable meaning of subjective ease

Pablo Briñol, Richard E. Petty, Zakary Tormala

Psychological Science March2006 Vol. 17 Issue 3 Pages 200–206.

Implicit ambivalence from attitude change: An exploration of the PAST model

Richard E. Petty, Zakary Tormala, Pablo Briñol, W. Blair G. Javis

Journal of Personality and Social Psychology January2006 Vol. 90 Issue 1 Pages 21–41.

Bridging the Culture Chasm

Donnel A. Briley, Jennifer Aaker

Journal of Public Policy & Marketing 2006 Vol. 25 Issue 1 Pages 53-66.

Delineating Culture

Jennifer Aaker

Journal of Consumer Psychology 2006 Vol. 16 Issue 4 Pages 343–347.