Publications

A Hidden Markov Model of Customer Relationship Dynamics

Oded Netzer, James M. Lattin, V. “Seenu” Srinivasan

Marketing Science 2008 Vol. 27 Issue 2 Pages 185-204.

Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness

Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Rangel

Proceedings of the National Academy of Sciences 2008

Recalling Mixed Emotions

Jennifer Aaker, Aimee Drolet, Dale Griffin

Journal of Consumer Research 2008 Vol. 35 Issue 2 Pages 268-278.

Regarding inherent preferences

Itamar Simonson

Journal of Consumer Psychology 2008 Vol. 18 Issue 3 Pages 191–196.

The Happiness of Giving: The Time-Ask Effect

Wendy Liu, Jennifer Aaker

Journal of Consumer Research 2008 Vol. 35 Issue 3 Pages 543-557.

Time Will Tell

Cassie Mogilner, Jennifer Aaker, Ginger L. Pennington

Journal of Consumer Research 2008 Vol. 34 Issue 5 Pages 670-681.

A new framework for resistance to persuasion: The resistance appraisals hypothesis.

Zakary Tormala

Attitudes and Attitude Change Psychology Press New York 2008 Pages 213–234.

Attitude certainty: A review of past findings and emerging perspectives.

Zakary Tormala, Derek D. Rucker

Social and Personality Psychology Compass November202007 Vol. 1 Pages 469–492.

When the Same Prime Leads to Different Effects

S. Christian Wheeler, Jonah Berger

Journal of Consumer Research October2007 Vol. 34 Issue 3 Pages 357-368.

Multiple roles for source credibility under high elaboration: It’s all in the timing

Zakary Tormala, Pablo Briñol, Richard E. Petty

Social Cognition August82007 Vol. 25 Issue 4 Pages 536–552.

The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry

Ricard Gil, Wesley R. Hartmann

Review of Industrial Organization June2007 Vol. 30 Issue 4 Pages 325–347.

Assimilation and contrast in persuasion: The effects of source credibility in multiple message situations.

Zakary Tormala, Joshua J. Clarkson

Personality and Social Psychology Bulletin April2007 Vol. 33 Issue 4 Pages 559–571.

Resisting persuasion by illegitimate means: A metacognitive perspective on minority influence

Zakary Tormala, Victoria L. DeSensi, Richard E. Petty

Personality and Social Psychology Bulletin March2007 Vol. 33 Issue 3 Pages 354–367.

Contextual Contrast and Perceived Knowledge: Exploring the Implications for Persuasion

Zakary Tormala, Richard E. Petty

Journal of Experimental Social Psychology January2007 Vol. 43 Issue 1 Pages 17–30.

Unpacking attitude certainty: Attitude clarity and attitude correctness

J.V. Petrocelli, , Zakary Tormala, D.D. Rucker

Journal of Personality and Social Psychology January2007 Vol. 92 Issue 1 Pages 30-41.

Do You Look To The Future Or Focus On Today?

Wendy Liu, Jennifer Aaker

Organizational Behavior & Human Decision Processes 2007 Vol. 102 Issue 2 Pages 212-225.

Getting Emotional about Health

Nidhi Agrawal, Geeta Menon, Jennifer Aaker

Journal of Marketing Research 2007 Vol. 44 Pages 100-113.

Intertemporal Price Discrimination with Forward-looking Consumers: Application to the US Market for Console Video-Games

Harikesh S. Nair

Quantitative Marketing and Economics 2007 Vol. 5 Issue 3 Pages 239-292.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Sridhar Narayanan, Pradeep K. Chintagunta, Eugenio J. Miravete

Quantitative Marketing and Economics 2007 Vol. 5 Issue 1 Pages 1-34.

The role of metacognition in social judgment

R. E. Petty, P. Briñol, Zakary Tormala, D. T. Wegener

Social psychology: Handbook of basic principles, 2nd Ed. Guilford New York 2007 Pages 254–284.