Publications

Marketing/Manufacturing Interfaces

Warren H. Hausman, David Bruce Montgomery (1938–2025)

Issues: The PA Journal for Management 1985 Issue 4

Salesforce Compensation Plans: An Agency Theoretic Perspective

Amiya K. Basu, Rajiv Lal, V. “Seenu” Srinivasan, Richard Staelin

Marketing Science 1985 Vol. 4 Issue 4 Pages 267-291.

Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation

V. “Seenu” Srinivasan, Arun K. Jain, Neil Malhotra

Journal of Marketing Research November1983 Vol. 20 Issue 4 Pages 433-438.

Bioerodible polyanhydrides for controlled drug delivery

Howie Rosen, J. Chang, G.E. Wnek, R.J. Linhardt, R. Langer

Biomaterials April1983 Vol. 4 Issue 3 Pages 131–133.

Evaluating the Statistical Significance of Models Developed by Stepwise Regression

Shelby H. McIntyre, David Bruce Montgomery (1938–2025), V. “Seenu” Srinivasan, Barton A. Weitz

Journal of Marketing Research February1983 Vol. 20 Issue 1 Pages 1-11.

The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Calibration

Shelby McIntyre, David Bruce Montgomery (1938–2025), V. “Seenu” Srinivasan, Barton A. Weitz

Journal of Marketing Research February1983 Vol. 20 Issue 1 Pages 1-11.

Diagnosing the Experience Curve

George S. Day, David Bruce Montgomery (1938–2025)

Journal of Marketing 1983 Vol. 47 Issue 2 Pages 44–58.

Trade Reaction to Manufacturer Promotions: A Preliminary Report

David Bruce Montgomery (1938–2025)

Proceedings of the Marketing Science Conference 1983

STRATPORT: A Model for the Evaluation and Formulation of Business Portfolio Strategies

Jean-Claude Larréché, V. “Seenu” Srinivasan

Management Science September1982 Vol. 28 Issue 9 Pages 979-1001.

Comments on the Role of Price in Individual Utility Judgments

V. “Seenu” Srinivasan

Choice Models for Buyer Behavior, Research in Marketing (Supplement 1) 1982 Pages 81-90.

An Investigation of the Equal Commission Rate Policy for a Multi-Product Salesforce

V. “Seenu” Srinivasan

Management Science July1981 Vol. 27 Issue 7 Pages 731–756.

Forecasting the Effectiveness of Work-Trip Gasoline Conservation Policies through Conjoint Analysis

V. “Seenu” Srinivasan, Jarir S. Dajani, Peter G. Flachsbart, Rolfe G. Hartley

Journal of Marketing 1981 Vol. 45 Issue 3 Pages 157-172.

Measuring the Time-Varying Response to Marketing Communication Instruments

David Bruce Montgomery (1938–2025), Dick R. Wittink

Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis Marketing Science Institute 1980

Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis

David Bruce Montgomery (1938–2025), Dick R. Wittink

Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis Marketing Science Institute 1980

Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Dick R. Wittink, David Bruce Montgomery (1938–2025)

Proceedings of the 1979 A.M.A. Educators' Conference August1979

Multi-Attribute Approaches for Product Concept Evaluation and Generation; A Critical Review

Allan D. Shocker, V. “Seenu” Srinivasan

Journal of Marketing Research May1979 Vol. 16 Issue 2 Pages 159-180.

Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models

V. “Seenu” Srinivasan

Management Science January1979 Vol. 25 Issue 1 Pages 11-21.

Strategic Business Intelligence Systems

David Bruce Montgomery (1938–2025), C.B. Weinberg

Analytic Approaches to Product and Marketing Planning Marketing Science Institute Cambridge 1979

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. “Seenu” Srinivasan

Journal of Consumer Research September1978 Vol. 5 Issue 2 Pages 103-123.

The Freedom of Information Act: Strategic Opportunities and Threats

David Bruce Montgomery (1938–2025), A.H. Peters, C.B. Weinberg

Sloan Management Review 1978 Vol. 19 Issue 2 Pages 1-13.