Publications

Online search, as well as keyword-based contextual advertising on third-party publishers, is primarily priced using pay-per-click: advertisers pay only when a consumer clicks on the advertisement. Slots for advertisements are auctioned, and…

The 4% rule is the advice many retirees follow for managing spending and investing. We examine this rule’s inefficiencies, the price paid for funding its unspent surpluses, and the overpayments made to purchase its spending policy. We show that a…

The paper reports the research done in the Stanford University Graduate School of Business 2008 Bass Seminar Strategic Thinking in Action - In Business and Beyond: The United States Quest for Energy Resilience, taught by Professors Robert A.…

This paper estimates a three-equation structural model based on a theory that relates corporate financial performance (CFP), corporate social performance (CSP), and social pressure. CFP is found to be independent of CSP and decreasing in social…

Recent research argues that differences in the structure of top executive compensation plans and/or corporate culture explain cross-sectional variation in tax avoidance. However, this research does not link tax planning to the incentives of the…

As of December 2008, state governments had approximately $1.94 trillion set aside in pension funds for their employees. How does the value of these assets compare to the present value of states’ pension liabilities? Just as future Social Security…

An examination of emotions reported on 12 million personal blogs along with the results of three experiments reveal that the meaning of happiness is not fixed; instead, it shifts as people age. Whereas younger people are more likely to associate…

This chapter attempts to strengthen theoretical connections between interpretive cultural studies of authenticity and organizational studies. Adopting an unstructured qualitative approach, we use the domain of contemporary food and dining to…

Kiva, the first online peer-to-peer microcredit marketplace, is one of the fastest-growing nonprofits in history. But its nonprofit status was not inevitable. Here’s why Kiva chose to be a 501(c)(3), what this tax status buys the…

We calculate learning rates when agents are informed through both public and private observation of other agents actions. We provide an explicit solution for the evolution of the distribution of posterior beliefs. When the private learning…

We examine how the practice of accounting for ones times that work can be billed or charged to specific clients or projects affects the decision to allocate time to volunteer activities. Using longitudinal data collected from law students…

A number of recent marketing studies examine the stock markets response to the release of American Customer Satisfaction Index (ACSI) scores. The broad purpose of these studies is to investigate the stock markets valuation of customer…

The results of five field and laboratory experiments reveal a “time vs. money effect” whereby activating time (vs. money) leads to a favorable shift in product attitudes and decisions. Because time increases focus on product experience,…