Publications

Linear Programming Techniques for Multidimensional Analysis of Preferences

V. “Seenu” Srinivasan, Allan D. Shocker

Psychometrika September1973 Vol. 38 Issue 3 Pages 337-369.

A Note on Adjusting R 2

David Bruce Montgomery (1938–2025), Donald G. Morrison

The Journal of Finance September1973 Vol. 28 Issue 4 Pages 1009–1013.

Developing a Balanced Marketing Information System

David Bruce Montgomery (1938–2025)

Marketing Management and Administrative Action (3rd. ed.) McGraw-Hill 1973

Marketing Information and Decision Systems: Coming of Age in the '70s

David Bruce Montgomery (1938–2025)

Marketing Science Institute 1973

Modeling Marketing Phenomena: A Managerial Perspective

David Bruce Montgomery (1938–2025), Charles B. Weinberg

Contemporary Business 1973

Stochastic Models of Consumer Choice Behavior

David Bruce Montgomery (1938–2025), Adrian B. Ryans

Consumer Behavior: Theoretical Perspectives Prentice-Hall 1973

The Outlook for MIS

David Bruce Montgomery (1938–2025)

Journal of Advertising Research 1973 Vol. 3 Issue 3 Pages 5-11.

Estimating Dynamic Effects of Market Communication Expenditures

David Bruce Montgomery (1938–2025), Alvin J. Silk

Management Science: Applications June1972 Vol. 18 Issue 10 Pages B485-B501.

Lower Pay for Women: A Case of Economic Discrimination?

Myra H. Strober

Industrial Relations: A Journal of Economy and Society May1972 Vol. 11 Issue 2 Pages 279-284.

Risk, Market Sensitivity and Diversification

William F. Sharpe

Financial Analysts Journal January1972 Vol. 28 Issue 1 Pages 74-79.

Note on a Limit Distribution Arising in Certain Stochastic Response Models

David Bruce Montgomery (1938–2025)

Journal of the Royal Statistical Society. Series C (Applied Statistics) 1972 Vol. 21 Issue 2 Pages 204-207.

A Multiple Product Sales Force Allocation Model

David Bruce Montgomery (1938–2025), Alvin J. Silk, Carlos Zaragoza

Management Science December1971 Vol. 18 Issue 4

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

David Bruce Montgomery (1938–2025), Alvin J. Silk

Journal of Marketing Research August1971 Vol. 8 Issue 3 Pages 317-321.

Scrutinizing the MIS Myopia

David Bruce Montgomery (1938–2025)

European Business April1971

On the Optimality of Generalized (s,S) Policies

Evan L. Porteus

Management Science March1971 Vol. 17 Issue 7 Pages 411-426.

Consumer Characteristics Associated with Dealing: An Empirical Example

David Bruce Montgomery (1938–2025)

Journal of Marketing Research February1971 Vol. 8 Issue 1 Pages 118-120.

How to Get a Better Forecast

George G.C. Parker

Harvard Business Review 1971

Brand Trial after a Change in Promotion Credibility

David Bruce Montgomery (1938–2025), J. Scott Armstrong

Journal of Advertising Research October1970 Vol. 10 Issue 5 Pages 26-32.

Marketing Decision-Information Systems: An Emerging View

David Bruce Montgomery (1938–2025), Glen L. Urban

Journal of Marketing Research May1970 Vol. 7 Issue 2 Pages 226-234.

Alternative Approaches to Revenue Sharing: A Description and Framework for Evaluation

Murray Weidenbaum, Robert L. Joss

National Tax Journal 1970 Vol. 23 Issue 1 Pages 2-22.