Publications

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Journal Article

On the social networks of managers

Glenn R. Carroll, Albert C. Teo
Academy of Management Journal April1996 Vol. 39 Issue 2 Pages 421-440.

Using data from the National Opinion Research Center’s General Social Survey, we compared the organizational membership networks and core discussion networks of managers and nonmanagers. For the two groups, the networks differed on a variety of…

Book

Competitive Advantage Through People

Jeffrey Pfeffer
Harvard Business School Press Boston March1996

“Competitive Advantage Through People” explores why - despite long-standing evidence that a committed work force is essential for success - firms continue to attach little importance to their workers. The answer, argues Pfeffer, resides in a…

Journal Article

Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)

Bruce H. Clark, David Bruce Montgomery (1938–2025)
Marketing Letters March1996 Vol. 7 Issue 2 Pages 115-129.

An assumption of much of the literature in marketing strategy is that a firm accurately knows the nature of its interaction with competitors. This study examines this assumption and explores the relationship between firm performance and accuracy…

Journal Article

The Le Chatelier Principle

Paul R. Milgrom, John Roberts (1945–2026)
American Economic Review March1996 Vol. 86 Issue 1 Pages 173-179.

The Le Chatelier principle, in the form introduced into economics by Paul A. Samuelson, asserts that, at a point of long-run equilibrium, the derivative of long-run compensated demand with respect to own price is larger in magnitude than the…

Working Paper

Strategic alliances : contrasting Korean/US preferences

Seoil Chaiy, David Bruce Montgomery (1938–2025)
February1996
Book Chapter

Consequences of Public Scrutiny for Leaders and Their Organizations

Robert I. Sutton, D. Charles Galunic
Research in Organizational Behavior JAI Press January1996 Pages 201-250.

Much research emphasizes that leaders and organizations that are noticed by and please others, will be rewarded with power, legitimacy and resources. This literature implies that leaders, and others in symbolic roles must work under close…

Journal Article

Permanent Income, Current Income and Consumption: Evidence from Two Panel Data Sets

Annamaria Lusardi
Journal of Business & Economic Statistics January1996 Vol. 14 Issue 1 Pages 81–90.

In this paper, the author estimates Euler equations, i.e., the first order conditions of the consumers’ maximization problem, using data from two data sets. Consumption data are taken from the Consumer Expenditure Survey. Income data are taken…

Journal Article

An Updated Valuation of the Impacts of Global Warming

Erica Plambeck, Chris Hope
Energy Policy 1996 Vol. 24 Issue 9 Pages 783-793.
Journal Article

Auctions vs. Negotiations

Jeremy I. Bulow, Paul Klemperer
American Economic Review 1996 Vol. 86 Issue 1 Pages 180-194.

Which is the more profitable way to sell a company: an auction with no reserve price or an optimally-structured negotiation with one less bidder? We show under reasonable assumptions that the auction is always preferable when bidders’ signals are…

Working Paper

Bank Underwriting of Debt Securities: Modern Evidence

Manju Puri, Amar Gande, Anthony Saunders
1996

This paper examines recent evidence on the characteristics and pricing of debt securities underwritten by Section 20 subsidiaries (referred to as banks) of U.S. commercial bank holding companies compared to those underwritten by investment…

Journal Article

Brainstorming Groups in Context: Effectiveness in a Product Design Firm

Andrew Hargadon
Administrative Science Quarterly 1996 Vol. 41 Issue 4 Pages 685-718.

Experimental research indicates that people in face-to-face brainstorming meetings are less efficient at generating ideas than when working alone. This so-called productivity loss has led many brainstorming researchers to conclude that there is…

Working Paper

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal
1996

In this paper we study the role of the store brand in building store loyalty. Through a game theoretic approach we show how the store brand can create store differentiation leading to superior profits for the retailers. More specifically, we show…

Working Paper

Bundling Information Goods: Pricing, Profits and Efficiency

Yannis Bakos, Erik Brynjolfsson
1996

We analyze pricing strategies for digital information goods, such as those increasingly available via the Internet. Because perfect copies such goods can be created and distributed almost costlessly, any single positive price for copies is…

Journal Article

Collective trust and collective action in organizations: The decision to trust as a social decision

Roderick M. Kramer, Marilynn B. Brewer, Benjamin Hanna
Trust in organizations 1996 Pages 357-389.
Working Paper

Comparison of Some AI and Statistical Classification Methods for a Marketing Case

David Bruce Montgomery (1938–2025), K. Vanhoff, G. Swinnen
1996

Recent progress in data processing technology has made the accumulation and systematic organization of large volumes of data a routine activity. As a result of these developments, there is an increasing need for data-based or data-driven methods…

Working Paper

Competitive Reputations, Multimarket Competition and Entry Deterrence

David Bruce Montgomery (1938–2025), Bruce Clark
1996

This research examines how a market incumbent’s competitive reputation with a potential entrant can deter market entry in the context of multimarket competition. The authors use a judgment experiment to examine this relationship. In a setting…

Journal Article

Computing Equilibria of GEI using the Grassmann Manifold and Relocalization

Peter M. DeMarzo
Journal of Mathematical Economics 1996 Vol. 26 Pages 479-497.

An algorithm is described for computing fixed points on a Grassmannian manifold. The method can be applied in the more general setting of solving equations on abstract smooth manifolds into vector bundles. This development is part of a…

Journal Article

Computing Equilibria when Asset Markets are Incomplete

Peter M. DeMarzo
Econometrica 1996 Vol. 64 Pages 1-27.

Existence of equilibrium with incomplete markets is problematic because demand functions are typically not continuous. Discontinuities occur at prices for which a marketed asset suddenly becomes redundant. We show that this discontinuity…

Journal Article

Computing Zeros of Sections of Vector Bundles using Homotopies and Relocalization

Peter M. DeMarzo
Mathematics of Operations Research 1996 Vol. 21 Pages 26-43.

An algorithm is described for computing fixed points on a Grassmannian manifold. The method can be applied in the more general setting of solving equations on abstract smooth manifolds into vector bundles. This development is part of a…

Working Paper

Conflicts of Interest, Intermediation, and the Pricing of Underwritten Securities

Manju Puri
1996

When commercial banks both lend to, and underwrite securities for a firm, does this result in higher or lower prices for the underwritten securities, compared to investment houses’ underwritings? Investment houses have an incentive to…