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An Investigation of the Equal Commission Rate Policy for a Multi-Product Salesforce
For a multi-product sales force, the policy of paying commissions as an equal percentage of realized gross margins is shown to be in general, nonoptimal from the firm’s profit maximization point of view. For a homogeneous salesforce, the…
The Economics of Hedging and Spreading in Futures Markets
Double Jeopardy: Why Some Women and Minorities Object to Affirmative Action Programs
There is now strong evidence to suggest that a significant percentage of women and minorities oppose current Affirmative Action policies. This dissatisfaction probably arises from an understanding of the treatment accorded to employees identified…
Achieving Styles in Men and Women: A Model, an Instrument, and Some Findings
Abstract not available.
Advertising Situations: The Implications of Differential Involvement and Accompanying Affect Responses
Abstract not available.
Aggregation Issues in Conjoint Analysis
In applications of conjoint analysis, results obtained at the individual level have to be aggregated for managerial purposes. For a main-effects part-worth model such aggregation can take place by averaging estimated part worths, averaging…
Applications of a Marketing Communication Research System
Abstract not available.
Appropriable Rents and Quasi Vertical Integration
Abstract not available.
Arbitrage and Equilibrium in Economies with Infinitely Many Commodities
Aspects of Monetary and Banking Theory and Moral Hazard
Abstract not available.
Brand Life Cycle and Dynamic Market Communications Elasticities
Abstract not available.
Commercial Use of Conjoint Analysis: A Survey
Abstract not available.
Common Stock Returns and Rating Changes: A Methodological Comparison
This paper examines the adjustments in a firms common stock price during the eleven months before and during the month of announcement of a bond rating change. Based on several different measures of abnormal security return, the findings are…
Communication Research Guidelines for Corporate Communication
Abstract not available.
A Complete Analysis of Efficient Funds and Full Pareto-Efficiency in Financial Markets
In this paper we develop the complete analysis of the necessary and sufficient conditions for the full Pareto-efficiency of financial markets. We show that full-Pareto efficiency obtains in exchange markets if and only if a type of partition of…
Cost Allocation Games
Considerable recent literature uses game theory techniques to enhance our understanding of cost allocation. These studies typically begin with a setting in which allocation is required and then derive or suggest properties that the required…
Decision Aids for MBA Program Admissions: Predicting Academic Performance
An approach for aiding and strengthening the MBA admissions process is proposed. The approach derives from the empirical finding that actuarial models out-predict clinical judgments. Multiple-regression models are used to make predictions of the…
Forecasting the Effectiveness of Work-Trip Gasoline Conservation Policies through Conjoint Analysis
Policies such as tax surcharges on gasoline and reductions in transit fare were examined for their potential effectiveness in conserving gasoline. Individual level preference functions to predict work-trip modal choice (auto, public transit…
Improving Managerial Effectiveness Through Modeling Based Training
Abstract not available.
Improving Predictive Power of Conjoint Analysis by Constrained Paramenter Estimation
Predictions based on the full-profile method of conjoint analysis can be significantly improved by imposing a priori constraints on the estimated parameters. The a priori constraints are based on relative preferences for different levels within…