Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

S-Shaped Response Functions: Implications for Decision Models

James Freeland, Charles Weinberg
1979

This paper discusses the implications for analysis and parameter estimation of optimization using S-shaped (convex-concave) response functions. For both unconstrained and constrained optimization and for integer and continuous variables, the…

Working Paper

A Sales Force Management Model: Integrating Managerial and Research Perspectives

Adrian B. Ryans, Charles B. Weinberg
1979

This paper develops a three-stage conceptual model of personal selling and sales force management that emphasizes the relationship between sales force management decision-making and empirical research. The model provides a means for both…

Working Paper

Santa Clara County Employers: Number Offering Fair Economic Choice of Health Benefits Plans

Martha Gilmore
1979

Employer decisions regarding the number of different health benefits plans offered and how premium costs are divided between the employer and the employee affect the extent of competition among plans in a community. We believe competition creates…

Book Chapter

Strategic Business Intelligence Systems

David Bruce Montgomery (1938–2025), C.B. Weinberg
Analytic Approaches to Product and Marketing Planning Marketing Science Institute Cambridge 1979
Working Paper

Technology Transfer and R&D Activities of Multinational Firms: Some Theory and Evidence

David J. Teece
1979

Abstract not available.

Journal Article

Temporal von Neumann-Morgenstern and Induced Preferences

David M. Kreps, Evan L. Porteus
Journal of Economic Theory 1979 Vol. 20 Pages 81-109.
Journal Article

The API and the Design of Experiments

James M. Patell
Journal of Accounting Research 1979 Vol. 17 Issue 2 Pages 528-549.
Working Paper

The API and the Design of Experiments

James M. Patell
1979

Abstract not available.

Working Paper

The Critical Need for a Marketing Measurement Tradition: A Proposal

Michael L. Ray
1979

Abstract not available.

Working Paper

The Diffusion of an Administrative Innovation

David J. Teece
1979

Abstract not available.

Working Paper

The Effects of Level of Abstraction of a Script on Accuracy of Recall, Predictions, and Beliefs

Joanne Martin, Kerry Patterson, Raymond L. Price
1979

Abstract not available.

Working Paper

The Factor Structure of Multidimensional Response to Marketing Stimuli: An Investigation of Two Approaches

V. “Seenu” Srinivasan, P. Vanden Abeele, I. Butaye
1979

The factor structure of the variables which describe consumers multidimensional response to marketing stimuli can be determined either by Within Analysis (based on variation across individuals in responding to a representative stimulus) or Among…

Journal Article

The Nature of Income Measurement

William H. Beaver (1940–2024), Joel S. Demski
Accounting Review 1979 Vol. 54 Issue 1 Pages 38-46.
Working Paper

The Nonoptimality of Equal Commission Rates in Multi-Product Salesforce Compensation Schemes

V. “Seenu” Srinivasan
1979

Abstract not available.

Working Paper

The Return on Called Bonds

James C. Van Horne (1935–2025)
1979

This paper analyzes the experience of investors in refunded bonds during the 1970s. These bonds tended to provide a higher return than bonds of the same company which were not called. However, the investor suffered an opportunity loss on…

Working Paper

Three Essays on Capital Markets

David M. Kreps
1979

Abstract not available.

Working Paper

Toward Strategic Intelligence Systems

David Bruce Montgomery (1938–2025), Charles Weinberg
1979

There has been a dramatic increase in the use of strategic planning tools in the past decade. Since the quality of strategic planning will be greatly impacted by the quality of the information inputs, increasing attention should be paid to the…

Working Paper

Toward Typology of Organization Development Research

Jerry I. Porras, Nancy Roberts
1979

OD research is currently in a confused yet rapidly developing state. It is argued here that this situation exists partly because of a basic confusion as to exactly what constitutes OD research. A definitional typology is proposed based on the…