Books

Explore books written or edited by our faculty.

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Centers & Initiatives
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MULCAN MOD I: A Computerized Approach to Multicollinearity Analysis

Richard O. Bond, David Bruce Montgomery (1938–2025)
Marketing Science Institute Cambridge September1970

Stochastic Models of Buying Behavior

William F. Massy, David Bruce Montgomery (1938–2025), Donald G. Morrison
MIT Press Cambridge July1970

Portfolio Theory and Capital Markets

William F. Sharpe
McGraw-Hill June1970

Applications of Management Science in Marketing

David Bruce Montgomery (1938–2025), Glen L. Urban
Prentice Hall International Series in Management Engelwood Cliffs 1970

Management Science in Marketing

David Bruce Montgomery (1938–2025), Glen L. Urban
Prentice Hall International Series in Management Englewood Cliffs 1969