Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
Browse All Stanford GSB Cases
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Zum: Reinventing Student Transportation
This case study follows Ritu Narayan, founder and CEO of Zum, as she redefines student transportation by applying a technology-driven approach to an industry that had seen little modernization. Zum evolved from a consumer-facing rideshare marketplace…
HubSpot in 2025: Inspiring SMBs from the Internet Age to the AI Era
HubSpot is a Tech company that provides software applications in Marketing, Sales and Support in addition to a CRM platform to small and mediums size (SMB) companies. The case describes the early days of HubSpot and provides a view into the strategies…
Vanta: The Evolution of a Sales Organization
Mitra Chem: Charging Ahead with Battery Materials Manufacturing
Prelude Ventures: The Landscape of Climate Tech Investment
Blue Shield of California
Sunrun Faces Net Energy Metering 3.0
In December 2021, Ed Fenster, Founder and Executive Chairman of Sunrun, the nation’s largest residential solar provider, faced a critical strategic challenge as California’s Public Utilities Commission prepared to release its proposed decision for Net…
Squirrel AI Update: Business Model Transformation
This brief supplement to the original Squirrel AI case study provides the reader with an update on the AI-enabled learning company, which was forced to transform its business model and go-to-market approach as a result of abrupt regulatory changes by the…
Lisa Yao
Lisa Yao, a newly minted Partner at Venerable Ventures, is poised to lead her first major investment in Generative Solutions, an AI-driven healthcare technology company. As the deal approaches closing, Yao learns from the founder, Matt Larkin, that he…
Nextdoor: Leading a KIND Company
As CEO of Nextdoor, Sarah Friar (GSB MBA ’00) was charged with leading the company’s strategic direction and financial performance. She led the company through the IPO process in late 2021, and now oversaw a company with $212 million in annual revenue and…
Politics and the Workplace: Aligning or Alienating?
Through the controversial decisions of Coinbase and Basecamp to ban political discussions in the workplace, this case explores the tension between maintaining focus on business objectives versus engaging with broader social issues, and whether political…
Bahwan CyberTek in 2024 (A): Globalization from the Other Direction
Bahwan CyberTek was a privately held digital transformation solutions company based in Chennai, India, with operations in the United States, the Middle East, North Africa, and Asia. It had IT Services, Outsourcing and Digital Platform business lines and…
Bahwan CyberTek in 2024 (B): Strategic Business Unit and Geography Dynamics
Bahwan CyberTek was a privately held digital transformation solutions company based in Chennai, India, with operations in the United States, the Middle East, North Africa, and Asia. It had IT Services, Outsourcing and Digital Platform business lines and…
Impact Experience: Force Multiplier for Good
Since its founding in 2015, Impact Experience, amongst other work, has been dedicated to addressing biases in investment decisions through a holistic, immersive program of experiential learning for capital allocators. This method has successfully inspired…
Zipline 2019-2024: Bringing Delivery Home
By 2024, Zipline had undergone a remarkable transformation from its early days of delivering blood and life-saving medicines in Africa to becoming a global leader in autonomous drone delivery systems. This case study builds on the 2019 case “Zipline…
Muni: Community Group Buying in Latin America
Maria Echeverri Gomez (Stanford MBA 2020) founded Muni because she believed that access to technology was the key to unlocking economic opportunity in Latin America. On trips to China and India while a student at the GSB, she saw examples of successful…
Nuveen and the Galapagos Marine Bond: Evaluating a Public Fixed Income Impact Investment
In late 2022, Stephen Liberatore, CFA, lead portfolio manager for and head of Nuveen’s impact fixed income strategies, picked up a phone call from colleagues at investment bank Credit Suisse regarding a marine conservation-linked bond tied to a debt-for…
Guidewheel: Finding Product-Market Fit on the Factory Floor
When Lauren Dunford cofounded the start-up that would become Guidewheel, she initially wanted to make an impact on energy sustainability in Kenya. But when her company’s power-monitoring technology struggled to find product-market fit in factories…
Scaling Scale AI: Navigating the AI Frontier
In April 2023, Alexandr Wang, CEO of Scale AI, faced a pivotal decision that would shape the future of his company. Having achieved remarkable success in providing labeled data for autonomous vehicles (AVs), Scale AI was at a crossroads as generative AI…
Aleph: A Collaborative Advantage
In the face of unprecedented growth and high-stakes decisions, Gaston Taratuta, CEO and co-founder of Aleph Group, must navigate a critical juncture in the company’s trajectory. During the pandemic, Aleph received multiple acquisition offers, including an…
Fram Energy
This case study explores the journey of Charlotte Meerstadt, a climate-focused entrepreneur, and the development of her startup, Fram Energy. Inspired by a personal challenge with solar panels on her rental property, Meerstadt identified a critical market…
Strata’s Strategic Pivot: From Aerospace Manufacturing to N95 Masks
In this case study, students explore how the leadership team of Strata navigated the COVID crisis to turn their aerospace manufacturing company into one that made high-volume low costs N95 masks for the citizens of the United Arab Emirates. The company…
Perfect Rec: Personalized Product Recommendation AI
Builders Fund: Impact Prioritization Rating
Katharine Hersh (BS ‘10), a partner at Builders Fund (“Builders”), a growth-stage private equity impact investment firm based in San Francisco, was looking for a way to measure and monitor impact that embedded the thinking earlier on in the deal process…
Podcases: Case Studies, Reimagined