SPM5
Victoria Chang, George Foster
2004
Visa was the world’s leading payment brand and its vision was to be “The World’s Best Way to Pay.” Visa attributed an important part of its success to high profile sponsorships such as its Olympic Games sponsorship. Visa also sponsored numerous events…
SM119C
Victoria Chang, Chip Heath
2004
In mid-2000, 34 year-old Keith Yamashita, founder and principal of Stone Yamashita Partners (SYP), a nine-year-old strategy, branding, design, and culture change consultancy, sat in a conference room in SYP’s loft office space in San Francisco. As he…
P44
David Baron, Erin Yurday
2004
The Rainforest Action Network (RAN) worked “to protect the Earth’s rainforests and support the rights of their inhabitants through education, grassroots organizing, and nonviolent direct action.” RAN accomplished its mission by organizing campaigns to…
SI53
Linda Darling-Hammond, Michael Milliken, James Phills
2004
Alan Bersin was hired as the superintendent of San Diego City Schools (SDCS) in 1998. Over the course of four years, he and his Chancellor of Instruction, Anthony Alvarado, led an aggressive reform effort in SDCS: reorganizing the central office…
P42C
David Baron, Erin Yurday
2004
Ilyse Hogue, campaign manager for the Global Finance Campaign, said that RAN started gaining traction with Citigroup when the stars aligned in the summer of 2002—Citibank was vulnerable from the criticism resulting from the Enron and Grubman scandals, and…
P42A
David Baron, Erin Yurday
2004
Citigroup, the world’s largest project finance bank, provided financing for extractive projects such as mining, logging, and oil exploration. Some of these projects took place in developing countries and in rainforests and other endangered ecosystems….
SM119B
Victoria Chang, Chip Heath
2004
In mid-2000, 34 year-old Keith Yamashita, founder and principal of Stone Yamashita Partners (SYP), a nine-year-old strategy, branding, design, and culture change consultancy, sat in a conference room in SYP’s loft office space in San Francisco. As he…
OIT43
Stefanos Zenios, Zoe Cohen
2004
This note provides an overview of the role of employers, carriers, and consumers in the private health insurance market in the U.S. The first three sections provide an overview of the history of employer-based health insurance, cost trends, and types of…
SI39
Rick Aubry, Greg Powell
2004
TransFair USA, the U.S. fair trade labeling arm of the Fair Trade Labeling Organization (FLO), faced strategic challenges in 2003. The Fair Trade label denoted coffee (and other products) sold at a price high enough to allow small certified farmers to…
IB95
Lyn Denend, R. McKern
2004
This note provides an overview of China’s IT industry, using Michael’s Porter’s “Diamond of National Advantage” framework. Specifically, it assesses how China uses its factor conditions, demand conditions, related and supporting industries, and the…
IB60
Charles Catalano, John Roberts
2004
In December 2003, Paolo Rocca, Chairman and CEO of Tenaris S.A., could look back on a momentous first year for the company. Much had been accomplished since Tenaris, a leading global supplier of seamless steel pipe and related services, had been formed…
GS38
Peter Koudal, Hau Lee, Barchi Peleg, Paresh Rajwat, Seungjin Whang
2004
OnStar, a provider of in-vehicle safety, security, and information services called “telematics,” was founded in 1995 as a collaborative venture among General Motors (GM), EDS, and Hughes Electronics Corp. Safety and security services, including roadside…
HR26A
Victoria Chang, Charles O'Reilly III, Jeffrey Pfeffer
2004
On June 8, 1998, California-based Wells Fargo and Minneapolis banking company, Norwest announced a “merger of equals” in a stock deal valued at $34 billion and one that created the Western Hemisphere’s most extensive and diversified financial services…
HR3
Jeffrey Pfeffer
2004
AES develops and operates electric power plants all over the world, and by late 1996, has approximately 20,000 employees. But, the corporation has no human resources staff, either at corporate headquarters in Arlington, VA, or in any of its operating…
IB56
John McMillan
2004
Reggae music has swept the world. From its origins in Jamaica, it can now be heard in clubs and bars from Senegal to Samoa. It has also influenced music from other countries, such as American rap. In the late 1990s, annual sales of reggae recordings…
E183
Mark Leslie, Alicia Seiger
2004
The case begins by setting forth Philip Reade’s well-researched business case for starting a shrimp farming company in the northeast of Brazil. Philip, a Brazilian native and Stanford Business School graduate, makes preliminary attempts at raising money…
E175
H. Grousbeck, Alex Tauber
2004
The note focuses on creating and explaining a framework for how an effective and value-added Board of Directors should operate in an entrepreneurial venture. The note describes the legal and professional responsibilities of directors and also identifies…
E187
Glenn Carroll, Greg Powell
2004
On Labor Day, 2002, Cocoa Pete’s Chocolate Adventures launched their small selection of gourmet chocolates at high-end supermarkets in the San Francisco Bay Area. The company’s founder, Pete Slosberg, had carved a niche out of the stagnant chocolate…
E168
R. Ellis, Alicia Seiger
2004
Sarah Harris, a young, recent MBA student, sets out to raise a search fund and acquire a company in the hospitality business. The case sets up a backdrop for students to role play various selling situations for a would-be entrepreneur. There are a…
F270
J. Duffie, Erin Yurday
2004
Freddie Mac, a government-sponsored enterprise (GSE) chartered by Congress in 1970, was one of the U.S. housing market’s largest supporters. At year-end 2003, Freddie Mac’s total mortgage portfolio reached a total principal of $1.4 trillion. The U.S…
EC36
Philip Meza, Garth Saloner
2004
This case examines Overture Services, Inc., the Internet search engine and online advertising company that was acquired by Yahoo!. Overture was a leader in the market for sponsored search, in which a search engine sells to advertisers keywords that users…
F268
J. Duffie, Erin Yurday
2004
With the increased liquidity in markets for credit derivatives around the turn of the century, coupled with dramatically increased corporate default rates, fixed-income investors and buyers of credit protection were receptive to a new generation of…
E170
H. Grousbeck, Alex Tauber
2004
The case is based on a fictitious company. It focuses on how an entrepreneur who has built a thriving company should manage his Board of Directors. The entrepreneur started the company from scratch. As the company expanded, the Board also expanded to a…
E140B
William Barnett, Brad Wolfe
2004
This case documents the many challenges faced by protagonists John Fowler and Josh Greenberg, two young post-MBAs who embarked on a brave journey otherwise known as the search fund process. Although possessing limited real-world experience, these best…
