Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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Deutsche Telekom (DT) reached an unprecedented peak of success in 2025, becoming the world’s most valuable telco brand and the leading European telco by market capitalization. This standing was symbolized by the “Dancing Elephant” sculpture at its Bonn…
In 2025, Virta Health CEO and cofounder Sami Inkinen faces a series of strategic and leadership choices as the company nears profitability and contemplates an initial public offering (IPO). Founded in 2014 to reverse Type 2 diabetes and obesity through…
MECCA had by 2025 become Australasia’s leading prestige beauty retailer, with a 30 percent market share, annual revenues exceeding A$1.2 billion, and a passionate following of four million customers. The company was founded in 1997 by Jo Horgan with a…
Electronic health records (EHR) offer clear efficiency, productivity, and safety benefits to health care organizations, medical personnel, and patients. Implementing an EHR modernization program throughout the Department of Veterans Affairs (VA) health…
Bonnier News in 2025 had solidified its position as Sweden’s leading news provider and the Nordic region’s largest news media group, largely through a successful strategic and operating model transformation. Under CEO Anders Eriksson, the company…
In mid-2025, eight years into his tenure as CEO, Andrew Anagnost is navigating Autodesk through its most rapid period of change, driven by three strategic vectors: optimizing its go-to-market function, growing new “design and make” businesses, and…
WeWork, once one of the most valuable start-ups in history, filed for Chapter 11 bankruptcy protection in November 2023. An innovator in the commercial real estate space, WeWork developed a “space-as-a-service” model, offering an increasingly mobile…
In 2025, Cummins Inc., a global transportation systems leader, was navigating a complex energy transition guided by its Destination Zero strategy, which aimed for net-zero emissions by 2050. The company faced a dual imperative: driving profitability in…
JetBlue Ventures is the corporate venture capital arm of JetBlue Airways. The case describes the evolution and growth path of JetBlue Ventures as it used its investment team and operations team to successfully invest in 53 start-ups over 8 years. It…
In late 2017, the sexual abuse scandal involving USA Gymnastics team physician Larry Nassar appeared to be winding down. Nassar had pleaded guilty to federal and state charges, and key figures, including USA Gymnastics CEO Steve Penny, had resigned. A new…
In 2016, an explosive investigative article exposed how USA Gymnastics had failed to report sexual abuse allegations against coaches, triggering a scandal that ultimately engulfed the broader U.S. Olympic movement. This case study examines how the U.S…
This case study explores the innovative financing partnership between Twelve, a pioneering carbon transformation startup, and TPG Rise Climate, a leading climate-focused investment fund.
Twelve has developed a groundbreaking solution to convert captured…
The Marshall Project was a nonpartisan, nonprofit news organization founded in 2014 with a clear mission: “to create and sustain a sense of national urgency about the U.S. criminal justice system.” The organization emphasized that it was “a journalism…
In August 2020, Jennifer Stybel joined Pivotal, the group of organizations founded by Melinda French Gates to accelerate the pace of social progress using high-impact investments, philanthropy, partnerships, and advocacy to get more power in the hands of…
In October 2024, Julie Wroblewski and Joanna Drake, cofounders of Magnify Ventures, prepared for a critical limited partner meeting to outline their strategy for Fund II. Having successfully deployed $52 million across 20+ startups in their first fund…
This case study follows Jeanne DeWitt Grosser’s tenure at Stripe as she architected the company’s sales organization from the ground up during a period of exponential growth. As Stripe evolved from a developer-focused startup to a multibillion-dollar…
The case follows Maxima Nsimenta, founder and CEO of Livara, a vertically integrated beauty brand based in Uganda. Sparked by a personal experience of racial discrimination in a salon in Congo, Nsimenta set out to transform how African women care for and…
The case study follows Ancestry’s transformation under CEO Deborah Liu as she modernizes the product organization of the genealogy market leader. Upon joining in March 2021, Liu—an accomplished product leader with experience at Facebook, PayPal and eBay…
The case examines Estée Lauder’s strategic positioning within the skin longevity movement, focusing on the repositioning of their Re-Nutriv franchise. It highlights how the longevity movement—centered on the belief that aging is a biological process that…
In 2025, Timur Turlov, founder and CEO of Freedom Holding Corp., faces a pivotal strategic decision about the future direction of his fast-growing financial technology company. What began as a Kazakhstan-based brokerage offering access to U.S. stock…
Francis Henry, a seasoned entrepreneur and negotiator, was engaged by Rob Dale, the second-largest partner of Serenibis, a Colorado cannabis retailer, to facilitate the buyout of Serenibis and help launch a new company. Yet, in August 2020, only four…
Francis Henry, a seasoned entrepreneur and negotiator, was engaged by Rob Dale, the second-largest partner of Serenibis, a Colorado cannabis retailer, to facilitate the buyout of Serenibis and help launch a new company. Yet, in August 2020, only four…
