A166B
Mary Barth, David Hoyt
2000
AOL Releases Q4 1998 Operating Results and provides the Company’s immediate response
EC13
Haim Mendelson, Daricha Techopitayakul, Philip Meza
2000
This case study describes and contrasts the journeys of four brokerages into cyberspace: discount broker Charles Schwab; and full-service brokers Merrill Lynch, Morgan Stanley Dean Witter and PaineWebber. While online brokers had designed their business…
EC6
Garth Saloner, A. Michael Spence, Christopher Thomas, Elizabeth Urban
2000
Many resources are required to turn business ideas into established, successful companies: funding, business strategy development, human resources, technology, real estate, finance and accounting, as well as the basics - photocopiers and office space. To…
EC12
Kasey Craig, Garth Saloner, A. Michael Spence
2000
This business case study describes the issues Karen Brown Hebert, publisher of Karen Brown Guides, had to assess in mid-1999 when she was considering an offer from a major online travel site to distribute her high quality travel guides over the Internet…
EC7
Garth Saloner
2000
This case describes various forms and purposes of auctions. It then surveys the remarkable development of consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) online auctions, and profiles companies that specialize in…
EC9A
Katherine McIntyre, Ezra Perlman, Garth Saloner, A. Michael Spence
2000
One of the first bricks and mortar retailers to venture online, Gap Inc., headquartered in San Francisco, was widely considered an e-commerce pioneer in an industry renowned for its resistance to change. Long before other apparel companies were even…
EC16
Garth Saloner, Michelle Moore, Cara Snyder
2000
This business case study describes the development of a new, Internet-focused strategy for Hewlett-Packard led by Nick Earle, President and Chief Evangelist of E-Services.Solutions (ESS), a 90 person group in HP’s Cupertino, California offices. The case…
EC23
Robert Burgelman, Garth Saloner, Christopher Thomas
2000
In 2000, the promise of e-markets was an electronic, Internet-based commerce arena for a group of buyers and suppliers within an industry, geographic region, or affinity group. The key concepts were aggregation and intermediation: formerly point-to-point…
EC9B
Katherine McIntyre, Ezra Perlman, Garth Saloner, A. Michael Spence
2000
This business case study focuses on NIKE, an athletic shoe and apparel seller, in late 1999. Mary Kate Buckley, general manager of nike.com, must plan NIKE’s direct-to-consumer sales strategy and its policies and rules for on-line sale of NIKE products…
EC14
Garth Saloner, A. Michael Spence
2000
This business case study focuses on the QRS, a provider of demand chain management services to participants in the global consumer goods demand chain, needed to make to address a new Web-based business concept, Tradeweave. The company was interested in…
IB21
Joel Podolny, Sarah Herrlinger
2000
D’Arcy faces a situation where political unrest may force them to leave a market that they have spent 10 years trying to establish a presence. As a client services company, they have entered most markets at the request/demand of their global clients who…
IB22
Michael Guigley, Joel Podolny
2000
In January 1994, Danie Niemandt, General Manager for South African Breweries operations in Tanzania, must determine what his company, Tanzania Breweries, should do in response to the entry of a new competitor in its market. South African Breweries has…
EC11
Tyee Harpster, Garth Saloner, A. Michael Spence, Meredith Unruh
2000
In April 1999, Matt Glickman, CEO and co-founder of BabyCenter, an online provider of content, community, and commerce for new and expectant parents, was facing many new competitors. Pure-play online baby companies kept popping up and traditional…
E89
John Glynn Jr., K Sigg
2000
The DoDots case chronicles the financing history of this Internet startup and its relationships with its investors from the Company’s inception through its efforts to raise its second round. The case examines various stages that the Company goes through…
SM5B
Robert Burgelman, Andrew Grove, Eric Marti
1999
This case and “The Wireless Communications Industry: After AT&T McCaw” case together, provide a broad picture of the evolving telecommunications industry. They can be used to discuss the impact of major changes in regulatory context and major…
SM5A
Robert Burgelman, Andrew Grove, Eric Marti
1999
Provides an introductory outline of the major concepts and facts of the US telecommunications industry. Covers descriptions of the wireline industry (traditional telephone), wireless industry (cellular, PCs, and satellite), and the cable industry. Also…
SM45
William Barnett, Heather MacDonald Stefanski
1999
Ben S. Stefanski and his wife Gerome founded Third Federal Savings and Loan in 1938 in Cleveland, Ohio. Under Stefanski’s leadership Third Federal expanded slowly and by 1987 was the number one home lender in Cleveland. In 1988 Marc Stefanski, Ben…
IB27
Michael Hannan, Joel Podolny, John Roberts
1999
On Monday November 16, 1998, the day before Daimler-Benz’ would officially merge with Chrysler, Dr. Kurt Lauk, head of Daimler-Benz’ commercial vehicles division (CVD) reflected on the organizational changes he had directed over the course of the previous…
IB20B
Marc Fumagalli, Joel Podolny, John Roberts
1999
The FDA believed that Prandin was a very innovative drug that would provide the fast-growing number of Americans suffering from type II diabetes with a better and more convenient treatment for their health problems. For this reason the FDA was willing to…
IB20A
Aldo Kamper, Joel Podolny, John Roberts
1999
In 1997, Novo Nordisk was one of two leading firms globally in the diabetes-care industry, dominating the business outside the United States but struggling to win market share there. It was formed in 1989 from a merger of two Danish firms that had…
IB18
Xiao Chen, Joel Podolny, John Roberts
1999
Challenges and opportunities for Lucent Technologies in China. Revised: January 2000
IB17
Joon Han, Andrea Hodge, Joel Podolny, John Roberts
1999
During the 1990s, CEMEX went from being a purely domestic producer of cement and ready mix in Mexico to the third largest firm in the rapidly globalizing cement industry, with operations in North and South America, Western Europe, and Southeast Asia, as…
IB16A1
Joel Podolny, John Roberts
1999
In 1992-3, British Petroleum plc, Britain’s fourth-largest of the great international integrated oil companies, faced a major crisis. The company was experiencing its first losses in its eighty-year history, while morale was battered by downsizing and…
HR12
Charles O'Reilly III, Jeffrey Pfeffer
1999
PSS World Medical has grown rapidly since its founding in 1983, largely by acquisitions. It has recently had some trouble digesting a large acquisition, and its stock price is quite depressed. The CEO and his senior management team confront the question…
