Browse or search publications from Stanford GSB faculty.
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Dimensions of Brand Personality
Jennifer Aaker
Journal of Marketing Research
August1997
Vol. 34
Pages 347-356.
Hedging in Incomplete Markets with HARA Utility
Darrell Duffie, Wendell Fleming, H. Mete Soner, Thaleia Zariphopoulou
Journal of Economic Dynamics and Control
May1997
Vol. 21
Issue 4-5
Pages 753-782.
Positive illusions for oneself and one's group: Antecedents and consequences
Jeffrey T. Polzer, Roderick M. Kramer, Margaret Ann Neale
Small Group Research
May1997
Vol. 28
Issue 2
Pages 243-266.
Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement
V. “Seenu” Srinivasan, Chan Su Park
Journal of Marketing Research
May1997
Vol. 34
Issue 2
Pages 286-291.
An Econometric Model of the Term Structure of Interest Rate Swap Yields
Darrell Duffie, Kenneth J. Singleton
Journal of Finance
April1997
Vol. 52
Issue 4
Pages 1287-1321.
Conjoint Calibration for Strategic Choice
David Bruce Montgomery (1938–2025)
Use and Usability: Business Focused Market Research
Marketing Science Institute
March1997
Factors Influencing Firms’ Disclosures about Environmental Liabilities
Mary E. Barth, Maureen McNichols, G. Peter Wilson
Review of Accounting Studies
March1997
Vol. 2
Issue 1
Pages 35-64.
Multigroup Discriminant Analysis Using Linear Programming
Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen
Operations Research
March1997
Vol. 45
Issue 2
Pages 213-225.
An Optimal Auction for Complements
Jonathan Levin
Games and Economic Behavior
February1997
Vol. 18
Issue 2
Pages 176–192.
Integrated Product Design for Marketability and Manufacturing
V. “Seenu” Srinivasan, William S. Lovejoy, David Beach
Journal of Marketing Research
February1997
Vol. 34
Issue 1, Special Issue on Innovation and New Products
Pages 154-163.
A Term Structure Model with Preferences for the Timing of the Resolution of Uncertainty
Darrell Duffie, Mark Schroder
Economic Theory
January1997
Vol. 9
Issue 1
Pages 3-22.
Women's Identity and the Context of Shame
The Voice of Shame: Silence and Connection in Psychotherapy
11997
At the breaking point: Cognitive and social dynamics of revenge in organizations
R. Bies, T. Tripp, Roderick M. Kramer
Antisocial behavior in organizations
1997
Pages 18-36.
Competing in Product and Service
Morris A. Cohen, Seungjin Whang
Management Science
1997
Vol. 43
Issue 4
Pages 535-545.
Creativity Doesn't Require Isolation: Why Product Designers Bring Visitors
Thomas A. Kelley
California Management Review
1997
Vol. 40
Issue 1
Pages 75-91.
Does It All Add Up? Benchmarks and the Compensation of Active Portfolio Managers
Anat R. Admati, Paul Pfleiderer
The Journal of Business
1997
Vol. 70
Issue 3
Pages 323-350.
Escaping the IT Abyss
Jed Dempsey, Robert E. Dvorak, Endre Holen, David Mark, William Meehan III
McKinsey Quarterly
1997
Issue 4
Intrinsic Motivation and Extrinsic Incentives
David M. Kreps
American Economic Review Papers and Proceedings
1997
Vol. 87
Issue 2
Pages 359-64.