Publications

Browse or search publications from Stanford GSB faculty.

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Dimensions of Brand Personality

Jennifer Aaker
Journal of Marketing Research August1997 Vol. 34 Pages 347-356.

Hedging in Incomplete Markets with HARA Utility

Darrell Duffie, Wendell Fleming, H. Mete Soner, Thaleia Zariphopoulou
Journal of Economic Dynamics and Control May1997 Vol. 21 Issue 4-5 Pages 753-782.

Positive illusions for oneself and one's group: Antecedents and consequences

Jeffrey T. Polzer, Roderick M. Kramer, Margaret Ann Neale
Small Group Research May1997 Vol. 28 Issue 2 Pages 243-266.

Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement

V. “Seenu” Srinivasan, Chan Su Park
Journal of Marketing Research May1997 Vol. 34 Issue 2 Pages 286-291.

An Econometric Model of the Term Structure of Interest Rate Swap Yields

Darrell Duffie, Kenneth J. Singleton
Journal of Finance April1997 Vol. 52 Issue 4 Pages 1287-1321.

Conjoint Calibration for Strategic Choice

David Bruce Montgomery (1938–2025)
Use and Usability: Business Focused Market Research Marketing Science Institute March1997

Factors Influencing Firms’ Disclosures about Environmental Liabilities

Mary E. Barth, Maureen McNichols, G. Peter Wilson
Review of Accounting Studies March1997 Vol. 2 Issue 1 Pages 35-64.

Multigroup Discriminant Analysis Using Linear Programming

Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen
Operations Research March1997 Vol. 45 Issue 2 Pages 213-225.

An Optimal Auction for Complements

Jonathan Levin
Games and Economic Behavior February1997 Vol. 18 Issue 2 Pages 176–192.

Integrated Product Design for Marketability and Manufacturing

V. “Seenu” Srinivasan, William S. Lovejoy, David Beach
Journal of Marketing Research February1997 Vol. 34 Issue 1, Special Issue on Innovation and New Products Pages 154-163.

A Term Structure Model with Preferences for the Timing of the Resolution of Uncertainty

Darrell Duffie, Mark Schroder
Economic Theory January1997 Vol. 9 Issue 1 Pages 3-22.

Women's Identity and the Context of Shame

The Voice of Shame: Silence and Connection in Psychotherapy 11997

At the breaking point: Cognitive and social dynamics of revenge in organizations

R. Bies, T. Tripp, Roderick M. Kramer
Antisocial behavior in organizations 1997 Pages 18-36.

Competing in Product and Service

Morris A. Cohen, Seungjin Whang
Management Science 1997 Vol. 43 Issue 4 Pages 535-545.

Creativity Doesn't Require Isolation: Why Product Designers Bring Visitors

Thomas A. Kelley
California Management Review 1997 Vol. 40 Issue 1 Pages 75-91.

Does It All Add Up? Benchmarks and the Compensation of Active Portfolio Managers

Anat R. Admati, Paul Pfleiderer
The Journal of Business 1997 Vol. 70 Issue 3 Pages 323-350.

Does Size Really Matter?

Jonathan B. Berk
Financial Analysts Journal 1997 Vol. 53 Pages 12-18.

Economics: The Current Position

David M. Kreps
Daedalus 1997 Vol. 126 Issue 1 Pages 59-85.

Escaping the IT Abyss

Jed Dempsey, Robert E. Dvorak, Endre Holen, David Mark, William Meehan III
McKinsey Quarterly 1997 Issue 4

Intrinsic Motivation and Extrinsic Incentives

David M. Kreps
American Economic Review Papers and Proceedings 1997 Vol. 87 Issue 2 Pages 359-64.