Publications

Browse or search publications from Stanford GSB faculty.

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The API and the Design of Experiments

James M. Patell
Journal of Accounting Research 1979 Vol. 17 Issue 2 Pages 528-549.

The Nature of Income Measurement

William H. Beaver (1940–2024), Joel S. Demski
Accounting Review 1979 Vol. 54 Issue 1 Pages 38-46.

Dividends and Taxes

Merton H. Miller, Myron S. Scholes
Journal of Financial Economics December1978 Vol. 6 Issue 4 Pages 333-364.

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. “Seenu” Srinivasan
Journal of Consumer Research September1978 Vol. 5 Issue 2 Pages 103-123.

Competitive Bidding in the Underwriting of Public Utility Securities

George G.C. Parker, Daniel Cooperman
Journal of Financial and Quantitative Analysis 1978 Vol. 13 Issue 5 Pages 885-902.

Distortion in Person Perception as a Consequence of the Need for Effective Control

Dale T. Miller, Stephen A. Norman, Edward Wright
Journal of Personality and Social Psychology 1978 Vol. 36 Issue 6 Pages 598–607.

Just World Research and the Attribution Process: Looking Back and Ahead

Melvin J. Lerner, Dale T. Miller
Psychological Bulletin 1978 Vol. 85 Issue 5 Pages 1030–1051.

Reducibility of Principal Series Representations of p-Adic Chevalley Groups

Norman Winarsky
American Journal of Mathematics 1978 Vol. 100

Sequential Decision Problems with Expected Utility Criteria. III: Upper and Lower Transience

David M. Kreps
SIAM Journal on Control and Optimization 1978 Vol. 16 Pages 420--28.

Speculative Investor Behavior in a Stock Market with Heterogeneous Expectations

David M. Kreps, J. Michael Harrison
Quarterly Journal of Economics 1978 Vol. 92 Pages 323-336.

Temporal Resolution of Uncertainty and Dynamic Choice Theory

David M. Kreps, Evan L. Porteus
Econometrica 1978 Vol. 46 Issue 1 Pages 185–200.

The Effect of Locus of Control Orientation on Ability to Delay Gratification: When It Is Better to Be an External

Dale T. Miller
Journal of Research in Personality 1978 Vol. 12 Issue 1 Pages 49–56.

The Freedom of Information Act: Strategic Opportunities and Threats

David Bruce Montgomery (1938–2025), A.H. Peters, C.B. Weinberg
Sloan Management Review 1978 Vol. 19 Issue 2 Pages 1-13.

What Constitutes a Self-serving Attributional Bias?: A Reply to Bradley

Dale T. Miller
Journal of Personality and Social Psychology 1978 Vol. 36 Issue 11 Pages 1221–1223.

A Framework for the Comparison of Marketing Models: A Delphi Study

David Bruce Montgomery (1938–2025), Jean Claude Larreche
Journal of Marketing Research November1977 Vol. 14 Issue 4 Pages 487-498.

Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies

Siddhartha R. Dalal, V. “Seenu” Srinivasan
Management Science August1977 Vol. 23 Issue 12 Pages 1284–1294.

Towards Strategies for Marketing Home Energy Conservation

David Bruce Montgomery (1938–2025), Dorothy Leonard-Barton
Proceedings of the National Conference on Technology for Energy Conservation June1977

Altruism and Threat to a Belief in a Just World

Dale T. Miller
Journal of Experimental Social Psychology 1977 Vol. 13 Issue 2 Pages 113–125.

Decision Problems with Expected Utility Criteria. II: Stationarity

David M. Kreps
Mathematics of Operations Research 1977 Vol. 2 Pages 266-74.

Decision Problems with Expected Utility Criteria. I: Upper and Lower Convergent Utility

David M. Kreps
Mathematics of Operations Research 1977 Vol. 2 Pages 45-53.