Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

A Risk-Return Analysis of Common Stocks As Inflation Hedges

William D. Bradford, John E. Ferguson
1973

Abstract not available.

Working Paper

Sales Force Performance and the Use of a Sales Information System

Henry C. Lucas, Jr.
1973

The results of a study of sales force performance and the use of a sales information system are presented. A descriptive model is discussed which identifies expected predictors of sales force performance and the use of a sales information system…

Working Paper

Some Thoughts on the Economics of Child Care Centers

Myra H. Strober
1973

Abstract not available.

Book

Statistical Analysis for Business Decisions

Charles Bonini
Irwin 1973

 

 

Book Chapter

Stochastic Models of Consumer Choice Behavior

David Bruce Montgomery (1938–2025), Adrian B. Ryans
Consumer Behavior: Theoretical Perspectives Prentice-Hall 1973
Working Paper

Subsidies in the Use of Revolving Credit

William C. Dunkelberg, Robert H. Smiley
1973

This paper deals with the measurement of subsidies in the use of consumer retail revolving credit under current local and institutional arrangements. The possibility of subsidies among credit users stems from three basic sources: (i) legal…

Working Paper

Television and Efficiency in Higher Education

Dean T. Jamison, Keith G. Lumsden
1973

Abstract not available.

Working Paper

The Advantages of Domestic and International Diversification

Bruno H. Solnik
1973

Abstract not available.

Working Paper

The Capital Asset Pricing Model: Traditional and "Zero-Beta" Versions

William F. Sharpe
1973

Abstract not available.

Working Paper

The Effect of Disclosure on Consumer Knowledge of Credit Terms: A Longitudinal Study

William K. Brandt, George S. Day, Terry Deutscher
1973

Abstract not available.

Working Paper

The Effectiveness of Alternative Instructional Media: A Survey

Dean T. Jamison, Patrick Suppes, Stuart Wells
1973

Abstract not available.

Working Paper

The Housing Crisis and Public Policy

Stephen E. Roulac, Perry D. Quick
1973

Abstract not available.

Working Paper

The Information Content of Student Evaluations of Faculty and Courses

Keith G. Lumsden
1973

Abstract not available.

Journal Article

The Outlook for MIS

David Bruce Montgomery (1938–2025)
Journal of Advertising Research 1973 Vol. 3 Issue 3 Pages 5-11.

The article focuses on the significance of management information systems (MIS) in the United States. Both the general and the marketing interpretation of MIS have fallen into disrepute as a result of oversell and underuse. One cause of…

Working Paper

The Rate of Return on Investment in Durable Goods

William C. Dunkelberg, James B. Stephenson
1973

Abstract not available.

Working Paper

The Role of the Consumer in the Corporate Social Audit

George S. Day
1973

Abstract not available.

Working Paper

The Stationary Distribution of Returns and Portfolio Separation in Capital Markets: A Fundamental Contradiction

Barr Rosenberg, James A. Ohlson
1973

Abstract not available.

Working Paper

The University Library: Analysis and Proposals

Charles B. Weinberg
1973

The operation of the university library as a means to supply information is examined. It is shown that despite the increase in size of libraries, their standard of service is declining. Reasons for this decline are advanced. The strategic goals…

Working Paper

The Use of an Information System and Performance: Implications for Systems Design

Henry C. Lucas, Jr.
1973

A descriptive model of the use of an information system and user performance is presented. Data from a study of the use of a sophisticated sales information system and sales representative performance are analyzed according to the guidelines of…