Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

Short Run Variations in Aggregate Spending Behavior

R. L. Peterson, W. C. Dunkelberg
1971

Abstract not available.

Working Paper

Simplification Activities in a Network Scheduling Context

William J. Abernathy, Joel S. Demski
1971

Network scheduling activities are usually addressed in a two stage process of static schedule determination and subsequent control monitoring. A more complete view combines these two subsets of decisions with information acquisition decisions…

Working Paper

Some Implications of Imperfections in International Financial Markets

Richard A. Cohn, John J. Pringle
1971

Abstract not available.

Working Paper

A Spatial Allocation Model for Regional Health Services Planning

William J. Abernathy, John C. Hershey
1971

In planning for health services, the need arises to determine the location, capacity and number of health centers for a geographically defined region. The present paper formulates this problem in a form convenient for solution and presents…

Working Paper

Stochastic Models of Consumer Choice Behavior

David Bruce Montgomery (1938–2025), Adrian B. Ryans
1971

Abstract not available.

Working Paper

Synthetic Program Specifications for Performance Evaluation

Henry C. Lucas, Jr.
1971

Abstract not available.

Working Paper

The Costs of Planning: The FCC and Cable Television

William S. Comanor, Bridger M. Mitchell
1971

Abstract not available.

Working Paper

The Effect Of Clarification On Intransitive Preferences

James R. Miller III
1971

Suppose an individual is asked to express preferences among several items. Suppose these items are presented in a sequence of pair-wise comparisons. Unless a uniform, set of item attributes is clearly designated in advance as the relevant…

Working Paper

The Future As Prologue

Gerard E. Watzke, Eugene J. Webb
1971

Abstract not available.

Working Paper

The Personality of MBA's Who Reach General Management Early

Margaret S. Harrell, Thomas W. Harrell
1971

Abstract not available.

Working Paper

The Process of Areawide Health Services Planning: A Normative Definition

John R. Moore, Jr.
1971

A recent study of areawide health planning organization suggests that the widely publicized disillusionment with the planning concept is due in large part to the absence of a well-defined and proven planning process. With the assistance of health…

Working Paper

The Use Of The Multitrait-multimethod Matrix For Trait Development: Cluster Analysis And Nonmetric Scaling Alternatives

Michael L. Ray, Roger H. Heeler
1971

Past recommendations for analysis of the multitrait-multimethod matrix have emphasized validation rather than traits and measures development. This paper emphasizes the latter, and a review of existing approaches suggests that each has…

Working Paper

Theories Of Attitude Structure And Change

George Day
1971

The study of attitudes is well entrenched in marketing theory and practice. The acceptance by theorists is evident in the pivotal role that the concept of attitude plays in the major descriptive models of consumer behavior (Engel, Kollat and…

Working Paper

Token Economies and Experimental Economics: Two Controlled Experiments in the Theory of Individual Consumer Demand

Alfred E. Osborne, Teresa D. Hayden, Robert G. Hall, Sharon M. Hall
1971

Abstract not available.

Working Paper

Unbalanced Bidding in the Construction Industry

Yair Aharoni
1971

Abstract not available.

Working Paper

A Variable Nurse Staffing Model

John C. Hershey, William J. Abernathy, Nicholas Baloff
1971

When the staffing load on several separate work centers is variable but unpredictable i n advance, a variable staffing policy may be used as a means of increasing manpower efficiency. A variable staffing policy is one which provides for staffing…

Journal Article

Brand Trial after a Change in Promotion Credibility

David Bruce Montgomery (1938–2025), J. Scott Armstrong
Journal of Advertising Research October1970 Vol. 10 Issue 5 Pages 26-32.
Book

FORAC MOD I: A Computer Program for Forecast Evaluation Statistics

Richard O. Bond, David Bruce Montgomery (1938–2025)
Marketing Science Institute Cambridge September1970

Abstract in Journal of Marketing Research, Vol. 9, No. 2 (May 1972), p. 200.

Book

MULCAN MOD I: A Computerized Approach to Multicollinearity Analysis

Richard O. Bond, David Bruce Montgomery (1938–2025)
Marketing Science Institute Cambridge September1970

   

Book

Stochastic Models of Buying Behavior

William F. Massy, David Bruce Montgomery (1938–2025), Donald G. Morrison
MIT Press Cambridge July1970

Monograph based upon original research by the authors.  Seriously mathematical