Publications

Tell me more: The effects of expressed interest on receptiveness during dialog

Frances Chen, Julia Minson, Zakary Tormala

Journal of Experimental Social Psychology 2010 Vol. 46 Pages 850-853.

The effects of regulatory depletion on attitude certainty

Echo Wen Wan, Derek D. Rucker, Zakary Tormala, Joshua J. Clarkson

Journal of Marketing Research 2010 Vol. 47 Issue 3 Pages 531-541.

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations

Chezy Ofir, Itamar Simonson, Song-Oh Yoon

Journal of Marketing November2009 Vol. 73 Issue 6 Pages 105-114.

Internet Use, Group Identity, and Political Participation among Taiwanese Americans

Wei-ching Wang, Taofang Huang, Szu-chi Huang, Li-jung Wang

China Media Research October2009 Vol. 5 Issue 4 Pages 47–62.

Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?

Aner Sela, Baba Shiv

Journal of Consumer Research October2009 Vol. 36 Issue 3 Pages 418-433.

Retail Competition and the Dynamics of Demand for Tied Goods

Wesley R. Hartmann, Harikesh S. Nair

Marketing Science September2009 Vol. 29 Issue 2 Pages 366–386.

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Leilei Gao, S. Christian Wheeler, Baba Shiv

Journal of Consumer Research June2009 Vol. 36 Issue 1 Pages 29-38.

When does choice reveal preference? Moderators of heuristic versus goal‐based choice

Aimee Drolet, Mary Frances Luce, Itamar Simonson

Journal of Consumer Research June2009 Vol. 36 Issue 1 Pages 137-147.

Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters

Ricard Gil, Wesley R. Hartmann

Marketing Science May2009 Vol. 28 Issue 6 Pages 1046–1062.

A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of HighTechnology Products

Sang-Hoon Kim, V. “Seenu” Srinivasan

Journal of Product Innovation Management March2009 Vol. 26 Issue 3 Pages 278–290.

An Improved Method for the Quantitative Assessment of Customer Priorities

V. “Seenu” Srinivasan, Gordon A. Wyner

Proceedings of the Sawtooth Software Conference 2009 Pages 143–161.

Beyond attitude consensus: The social context of persuasion and resistance

Zakary Tormala, Victoria L. DeSensi , Joshua J. Clarkson , Derek D. Rucker

Journal of Experimental Social Psychology 2009 Vol. 45 Issue 1 Pages 149-154.

Does attitude certainty beget self-certainty?

Joshua Clarkson, Zakary Tormala, Victoria DeSensi, S. Christian Wheeler

Journal of Experimental Social Psychology 2009 Vol. 45 Pages 436-439.

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Sridhar Narayanan, Puneet Manchanda

Marketing Science 2009 Vol. 28 Issue 3 Pages 424-441.

Multiple roles for minority sources in persuasion and resistance

Zakary Tormala, Richard E. Petty, Victorial L. DeSensi

Minority Influence and Innovation Psychology Press 2009

Performance Impact of Technological Assets and Reconfiguration Capabilities: The Case of Small Manufacturing Firms in Japan

Takehiko Isobe, Shige Makino, David Bruce Montgomery (1938–2025)

Keio Business Forum 2009 Vol. 26 Issue 1 Pages 61 – 92.

The Time vs. Money Effect

Cassie Mogilner, Jennifer Aaker

Journal of Consumer Research 2009 Vol. 36 Issue 2 Pages 277-291.

The effects of minority/majority source status on attitude certainty: A matching perspective

Zakary Tormala, Victoria L. DeSensi

Personality and Social Psychology Bulletin 2009 Vol. 35 Issue 1 Pages 114-125.

Why Do People Give? The Role of Identity in Giving

Jennifer Aaker, Satoshi Akutsu

Journal of Consumer Psychology 2009 Vol. 19 Issue 3 Pages 267–270.

The perceived informational basis of attitudes: Implications for subjective ambivalence

Zakary Tormala, Victoria L. DeSensi

Personality and Social Psychology Bulletin December42008 Vol. 34 Issue 2