Publications

Browse or search publications from Stanford GSB faculty.

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Centers & Initiatives
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Phoenix II: When Partner Sales Fall Short of Expectations

Stefanos Zenios, Lyn Denend, Julie Manriquez, Christine Kurihara, Anurag Mairal
Global Health Innovation Insights 2013

Respira Design: Complex Requirements for a Simple Solution

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2013

d.light III: Building Credibility and Trust

Stefanos Zenios, Lyn Denend, Amy Lockwood, Edward Sheen
Global Health Innovation Insights 2013

Anacor: Neglected Disease R&D Within a For-Profit Model

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

Brilliance I: From Prototype to Product Company

Stefanos Zenios, Lyn Denend, Julie Manriquez
Global Health Innovation Insights 2012

Brilliance II: Achieving Impact Through Licensing

Stefanos Zenios, Lyn Denend, Julie Manriquez
Global Health Innovation Insights 2012

Consure Medical II: Developing a Regulatory and Clinical Strategy to Support Global Growth

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

CycleBeads I: Building Acceptance for a Simple Idea

Stefanos Zenios, Lyn Denend, Julie Manriquez
Global Health Innovation Insights 2012

CycleBeads II: Creating a Dual Market

Stefanos Zenios, Lyn Denend, Julie Manriquez
Global Health Innovation Insights 2012

Design that Matters: Designing Contextually Appropriate Products

Stefanos Zenios, Lyn Denend, Edward Sheen
Global Health Innovation Insights 2012

Diagnostics for the Real World I: Addressing Stakeholder Resistance

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

Diagnostics for the Real World II: Raising Funds for a Niche Solution

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

DoseRight II: Transitioning to High Volume Production

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

DoseRight I: Moving out of the Lab

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

Embrace: Deciding on a Hybrid Structure

Stefanos Zenios, Lyn Denend, Amy Lockwood, Stacey McCutcheon
Global Health Innovation Insights 2012

Gradian II: Marketing to Multiple Stakeholders in a Complicated Field

Stefanos Zenios, Lyn Denend, Amy Lockwood, Edward Sheen
Global Health Innovation Insights 2012

Gradian I: Spinning Out a Commercial Entity from a Nonprofit Foundation

Stefanos Zenios, Lyn Denend, Julie Manriquez
Global Health Innovation Insights 2012

IDRI: Neglected Disease R&D with a Nonprofit Model

Stefanos Zenios, Lyn Denend, Stacey McCutcheon
Global Health Innovation Insights 2012

Impact Review: Sustaining a Good Idea Without a Standalone Business Model

Stefanos Zenios, Lyn Denend, Julie Manriquez
Global Health Innovation Insights 2012

KickStart I: Delivering Enduring Solutions

Stefanos Zenios, Lyn Denend, Edward Sheen
Global Health Innovation Insights 2012