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View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.
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Case Studies
View abstract and ordering information for case studies written and published by faculty at Stanford GSB.
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Book Chapter
Organizational Stories: More Vivid and Persuasive than Quantitative Data
Joanne Martin, M. Powers
Psychological Foundations of Organizational Behavior, 2nd ed
Scott, Foresman
Glenview, IL
1983
Pages 162-168.
No abstract available.
Book Chapter
Truth or Corporate Propaganda: The Value of a Good War Story
Joanne Martin, M. Powers
Organizational Symbolism
JAI Press
Greenwich, CT
1983
Pages 93-107.
No additional information is available at this time.
Book Chapter
Double jeopardy : Resistance to affirmative action from potential beneficiaries
Joanne Martin, Gregory B. Northcraft
Sex-Role Stereotyping and Affirmative Action Policy
Institute for Industrial Relations, University of California at Los Angeles
Los Angeles, CA
1982
Pages 81-130.
No additional information is available at this time.
Book Chapter
Multi-period Securities and the Efficient Allocation of Risk: A Comment on the Black–Scholes Option Pricing Model
David M. Kreps
The Economics of Information and Uncertainty
University of Chicago Press
Chicago
1982
Book Chapter
Stories and Scripts in Organizational Settings
Joanne Martin
Cognitive Social Psychology
Elseview-North Holland Inc.
New York
1982
Pages 255-305.
No additional information is available at this time.
Book Chapter
Relative Deprivation : A Theory of Distributive Injustice for an Era of Shrinking Resources
Joanne Martin, L.L Cummings, B.M. Staw
Research in Organizational Behavior
JAI Press
Greenwich, CT
1981
Pages 53-107.
Book Chapter
Measuring the Time-Varying Response to Marketing Communication Instruments
David Bruce Montgomery (1938–2025), Dick R. Wittink
Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
Marketing Science Institute
1980
Book Chapter
Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis
David Bruce Montgomery (1938–2025), Dick R. Wittink
Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
Marketing Science Institute
1980
Book Chapter
Adaptive Numerical Differentiation
Norman Winarsky, R.S. Stepleman
Mathematics of Computation, American Mathematical Society
October1979
Pages 1257-1264.
Book Chapter
Strategic Business Intelligence Systems
David Bruce Montgomery (1938–2025), C.B. Weinberg
Analytic Approaches to Product and Marketing Planning
Marketing Science Institute
Cambridge
1979
Book Chapter
Deserving and the Emergence of Forms of Justice
Melvin J . Lerner, Dale T. Miller, John G. Holmes
Advances in Experimental Social Psychology
University of Waterloo
Waterloo, Ontario
1976
Pages 134–160.
Book Chapter
Interpersonal Conflict
John G. Holmes, Dale T. Miller
Contemporary Topics in Social Psychology
General Learning Press
Morristown
1976
Pages 265–307.
Book Chapter
Marketing Decision-Information Systems: Some Design Considerations
David Bruce Montgomery (1938–2025)
Handbook of Marketing Research
McGraw-Hill
May1974
Book Chapter
On Line Computer Applications in Marketing and Marketing Research
David Bruce Montgomery (1938–2025)
Handbook of Marketing Research
McGraw-Hill
1974
Book Chapter
Status and Trends in the Application of Marketing Models
David Bruce Montgomery (1938–2025)
Computergestutzte Marketing-Planning
Wolfgang Dummer & Co.
Munich
1974
Book Chapter
Developing a Balanced Marketing Information System
David Bruce Montgomery (1938–2025)
Marketing Management and Administrative Action (3rd. ed.)
McGraw-Hill
1973
One of the most cited marketing articles as reported in L.M. Robinson and R.D. Adler’s Marketing Megaworks: The Top 150 Books and Articles
Praeger, New York, 1987
Book Chapter
Stochastic Models of Consumer Choice Behavior
David Bruce Montgomery (1938–2025), Adrian B. Ryans
Consumer Behavior: Theoretical Perspectives
Prentice-Hall
1973
Book Chapter
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Alvin J. Silk, David Bruce Montgomery (1938–2025)
Marketing Involvement in Society and the Economy
American Marketing Association
1969
Pages 377-386.
Book Chapter
Consumer Response to a Legitimated Brand Appeal
David Bruce Montgomery (1938–2025), Jon Scott Armstrong
Insights into Consumer Behavior
Allyn and Bacon
Boston
1968
Book Chapter
Stochastic Consumer Models: Some Comparative Results
David Bruce Montgomery (1938–2025)
Marketing and the New Science of Planning
American Marketing Association
1968