Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Other Publication

Predation, Monopolization, and Antitrust

Janusz Ordover
The Handbook of Industrial Organization North-Holland 1989
Other Publication

Trade Reaction to Manufacturer Promotions: A Preliminary Report

David Bruce Montgomery (1938–2025)
Proceedings of the Marketing Science Conference 1983
Other Publication

Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Dick R. Wittink, David Bruce Montgomery (1938–2025)
Proceedings of the 1979 A.M.A. Educators' Conference August1979
Other Publication

Towards Strategies for Marketing Home Energy Conservation

David Bruce Montgomery (1938–2025), Dorothy Leonard-Barton
Proceedings of the National Conference on Technology for Energy Conservation June1977
Other Publication

New Tools for Teaching Marketing: Computer and Model Assisted Cases

George S. Day, David Bruce Montgomery (1938–2025), Charles B. Weinberg
Proceedings of the 1975 AMA Educators' Conference August1975