Publications

Consumer- centered vs. Job-centered Health Insurance

Alain C. Enthoven

Harvard Business Review 1979 Vol. 57 Issue 1 Pages 38-49.

Martingales and Arbitrage in Multi-period Securities Markets

J. Michael Harrison, David M. Kreps

Journal of Economic Theory 1979 Vol. 20 Issue 3 Pages 381–408.

Strategic Business Intelligence Systems

David Bruce Montgomery (1938–2025), C.B. Weinberg

Analytic Approaches to Product and Marketing Planning Marketing Science Institute Cambridge 1979

Temporal von Neumann-Morgenstern and Induced Preferences

David M. Kreps, Evan L. Porteus

Journal of Economic Theory 1979 Vol. 20 Pages 81-109.

The API and the Design of Experiments

James M. Patell

Journal of Accounting Research 1979 Vol. 17 Issue 2 Pages 528-549.

The Nature of Income Measurement

William H. Beaver (1940–2024), Joel S. Demski

Accounting Review 1979 Vol. 54 Issue 1 Pages 38-46.

Dividends and Taxes

Merton H. Miller, Myron S. Scholes

Journal of Financial Economics December1978 Vol. 6 Issue 4 Pages 333-364.

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. “Seenu” Srinivasan

Journal of Consumer Research September1978 Vol. 5 Issue 2 Pages 103-123.

Competitive Bidding in the Underwriting of Public Utility Securities

George G.C. Parker, Daniel Cooperman

Journal of Financial and Quantitative Analysis 1978 Vol. 13 Issue 5 Pages 885-902.

Distortion in Person Perception as a Consequence of the Need for Effective Control

Dale T. Miller, Stephen A. Norman, Edward Wright

Journal of Personality and Social Psychology 1978 Vol. 36 Issue 6 Pages 598–607.

Just World Research and the Attribution Process: Looking Back and Ahead

Melvin J. Lerner, Dale T. Miller

Psychological Bulletin 1978 Vol. 85 Issue 5 Pages 1030–1051.

Reducibility of Principal Series Representations of p-Adic Chevalley Groups

Norman Winarsky

American Journal of Mathematics 1978 Vol. 100

Sequential Decision Problems with Expected Utility Criteria. III: Upper and Lower Transience

David M. Kreps

SIAM Journal on Control and Optimization 1978 Vol. 16 Pages 420--28.

Speculative Investor Behavior in a Stock Market with Heterogeneous Expectations

David M. Kreps, J. Michael Harrison

Quarterly Journal of Economics 1978 Vol. 92 Pages 323-336.

Temporal Resolution of Uncertainty and Dynamic Choice Theory

David M. Kreps, Evan L. Porteus

Econometrica 1978 Vol. 46 Issue 1 Pages 185–200.

The Effect of Locus of Control Orientation on Ability to Delay Gratification: When It Is Better to Be an External

Dale T. Miller

Journal of Research in Personality 1978 Vol. 12 Issue 1 Pages 49–56.

The Freedom of Information Act: Strategic Opportunities and Threats

David Bruce Montgomery (1938–2025), A.H. Peters, C.B. Weinberg

Sloan Management Review 1978 Vol. 19 Issue 2 Pages 1-13.

What Constitutes a Self-serving Attributional Bias?: A Reply to Bradley

Dale T. Miller

Journal of Personality and Social Psychology 1978 Vol. 36 Issue 11 Pages 1221–1223.

A Framework for the Comparison of Marketing Models: A Delphi Study

David Bruce Montgomery (1938–2025), Jean Claude Larreche

Journal of Marketing Research November1977 Vol. 14 Issue 4 Pages 487-498.

Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies

Siddhartha R. Dalal, V. “Seenu” Srinivasan

Management Science August1977 Vol. 23 Issue 12 Pages 1284–1294.