Publications

Browse or search publications from Stanford GSB faculty.

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Stochastic Consumer Models: Some Comparative Results

David Bruce Montgomery (1938–2025)
Marketing and the New Science of Planning American Marketing Association 1968

Computer Uses in Marketing Research: A Proposal

David Bruce Montgomery (1938–2025)
Journal of Marketing Research May1967 Vol. 4 Issue 2 Pages 195-198.

Letter to the Editor: Free-for-All

David Bruce Montgomery (1938–2025)
Management Science April1967 Vol. 13 Issue 8 Pages B533-B539.

College on Marketing Proposed

David Bruce Montgomery (1938–2025)
Management Science February1967 Vol. 13 Issue 6 Pages C130-C134.

Stochastic Modeling of the Consumer

David Bruce Montgomery (1938–2025)
Industrial Management Review 1967 Vol. 8 Issue 2 Pages 31-42.

Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments

John Leslie Livingston, David Bruce Montgomery (1938–2025)
Management Science March1966 Vol. 12 Issue 7 Pages 616-618.

Financial Ratios as Predictors of Failure

William H. Beaver (1940–2024)
Journal of Accounting Research 1966 Vol. 4 Issue Empirical Research in Accounting: Selected Studies Pages 71-111.

Models of Spillovers in R&D

David M. Kreps, A. Michael Spence
Technological Innovation and Business Strategy Nippon Keizai Shimbunsha Press Tokyo 1896

Calendar Rotations: A New Approach for Studying the Impact of Timing Using Earnings Announcements

Suzie Noh, Eric C. So
Journal of Financial Economics (advanced online January 30, 2021)

Targeted Treatment Assignment Using Data from Randomized Experiments with Noncompliance (Forthcoming)

Susan Athey, Kosuke Inoue, Yusuke Tsugawa
American Economic Review: Papers & Proceeding