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SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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A Framework for the Comparison of Marketing Models: A Delphi Study
Abstract not available.
Further Beyond Conjoint Measurement: Toward a Comparison of Methods
An extensive body of research in marketing and related areas concerns the collection and analysis of data to assess preference formation by individuals. Alternative methods are available to analyze the information. Based on synthetic data, metric…
Industry Differences in the Relationship Between Advertising and Profitability
The assumption that the relationship between market structure variables and profitability is the same across industries is critically examined. Using observations on food, tobacco and cosmetic firms, the null hypothesis of equal coefficient…
A Monte Carlo Study of Metric and Nonmetric Estimation Methods for Multiattribute Models
Several procedures for estimating the parameters in a model of preference formation have been developed and applied in the past decade. Four methods are compared based on synthetic rank order data. The results indicate that one nonmetric…
Network Models for Estimating Brand "Images"
In multi-attribute models in marketing, a consumer’s preference for a brand in a product class is expressed as a weighted sum of the brand’s attribute values. However, marketing is abundant with examples where two brands may have approximately…
Optimal Sales Commissions: The Case of Non-Income Maximizing Salesmen
In a multiproduct sales force, it has previously been shown that a comission structure based on equal fractions of each product’s realized gross margin is jointly optimal if the sales force’s goal is to maximize (expected) income and products are…
Predicting Compensation Among MBA Graduates Five and Ten Years After Graduation
This paper reports regression results to predict earnings five and ten years after graduation for MBA graduates. All regression models have been double cross validated and also validated against a new set of 70 individuals. Separate analyses were…
Store Choice and Location in a Competitive Market
In competitive markets, it is not unusual to find several providers of the same generic good or service in a shopping area. In this study, it is shown that a company’s market share i s a function of outlet share, relative location in a shopping…
The Influence of Advertising on Price Sensitivity
Employing both time series and cross-sectional data the interaction between price and advertising is examined. The finding is that advertising increases the price sensitivity for the brand studied.
Algorithms for Minimizing Total Cost, Bottleneck Time and Bottleneck Shipment in Transportation Problems
We consider the transportation problem of determining nonnegative shipments from a set of m warehouses with given availabilities to a set of n markets with given requirements. Three objectives are defined for each solution: (i) total cost TC (ii…
Amount of Information as a Determinant of Consumer Behavior Towards New Products
Consumer behavior towards a new product, the Gillette TRAC II twin blade razor, was studied at the time of its product introduction, as a function of two levels of information regarding the new product. It was found that the proportion of…
An Alternate Interpretation of the Linear Learning Model of Brand Choice
An Exponential Smoothing Model (ESM) of brand choice is presented which possesses a mathematical structure very similar to that of the Linear Learning Model (LLM) of brand choice. While the LLM, is posited on adaptive learning (purchase event…
A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities
The problem of planning for the expansion of a rural primary health care delivery system is conceptualized as determining the set of facilities to be added to an existing system so as to maximize the incremental benefit to the community subject…
Cost Operator Algorithms for the Transportation Problem
A primal transportation algorithm is devised via post-optimization on the costs of a modified problem. The procedure involves altering the costs corresponding to the basic cells of the initial (primal feasible) solution so that it is dual…
New Product Distribution: An Analysis of Supermarket Buyer Decisions*
This paper explores the relationship between eighteen variables descriptive of a new product offering and a supermarket buyer’s decision to accept or reject the product. The data base consists of one hundred twenty-four new products proposed to…
New Tools for Teaching Marketing: Computer and Model Assisted Cases
This paper summarizes the authors experiences in developing and applying computer based models for the analysis of marketing cases. The paper discusses the extent of use of such materials at Stanford, proposes methods of use, and outlines…
Optimal State-Dependent Pricing Policies for a Class of Stochastic Multi-Unit Rental Systems
This paper models a k-unit rental system with Poisson arrivals, exponential service times and no queue. Denoting the number of units that are out on rent as the state of the system, the state-dependent pricing model formalizes the intuitive…
The Advertising Pretest as Part of a Multimeasure, Multimethod, Multisituation Validation and Application Research System
Abstract not available.
The Time Series Behavior of Quarterly Earnings: Preliminary Evidence
Abstract not available.
An Adaptive Consumer's View of Attitudes and Other Choice Mechanisms, as Viewed by an Equally Adaptive Advertiser
Abstract not available.