Books

Explore books written or edited by our faculty.

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Humor, Seriously

Jennifer Aaker, Naomi Bagdonas

Currency

February2021

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Itamar Simonson, Emanuel Rosen

Harper Business

New York

2014

Dragonfly Effect Workbook: The Power of Stories

Jennifer Aaker, Andrew Smith, Barbara McCarthy

April152013

Masters of Disaster: The Ten Commandments of Damage Control

Christopher Lehane, Mark Fabiani, Bill Guttentag

Palgrave Macmillan

New York

2012

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Jennifer Aaker, Andy Smith

Jossey-Bass

2010

The Highest Goal: the Secret That Sustains You in Every Moment

Michael L. Ray

Berett-Koehler

San Francisco

2004

Fundamental Issues and Directions for Marketing

George Day, David Bruce Montgomery

Journal of Marketing - American Marketing Association

Chicago

1999

The New Entrepreneurs

Michael L. Ray

Coeditor, Sterling and Stone

August1996

The New Paradigm in Business

Michael L. Ray

Putnam

February161993

Book cover for The New Paradigm in Business

The Creative Spirit

Michael L. Ray

Dutton

1992

Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis

David Bruce Montgomery, Dick R. Wittink

Marketing Science Institute

Cambridge MA

1980

Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

Gerald J. Eskin, David Bruce Montgomery

Scientific Press

Palo Alto CA

February1975

Cases in Computer and Model Assisted Marketing: Volume 1, Planning

George S. Day, Gerald J. Eskin, David Bruce Montgomery, Charles B. Weinberg

Scientific Press

October1973

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