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Itamar Simonson, Emanuel Rosen
Harper Business
New York
2014

Jennifer Aaker, Andrew Smith, Barbara McCarthy
April152013

Christopher Lehane, Mark Fabiani, Bill Guttentag
Palgrave Macmillan
New York
2012

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jennifer Aaker, Andy Smith
Jossey-Bass
2010

Michael L. Ray
Berett-Koehler
San Francisco
2004

George Day, David Bruce Montgomery
Journal of Marketing - American Marketing Association
Chicago
1999



David Bruce Montgomery, Dick R. Wittink
Marketing Science Institute
Cambridge MA
1980
Gerald J. Eskin, David Bruce Montgomery
Scientific Press
Palo Alto CA
February1975
George S. Day, Gerald J. Eskin, David Bruce Montgomery, Charles B. Weinberg
Scientific Press
October1973