This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.
Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.
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P51
Molecular Insight Pharmaceuticals Integrated Strategy for a Development Stage Molecular Medicine Company
David Baron, Aneesha Capur
2008
In early 2006 David Barlow, CEO of Molecular Insight Pharmaceuticals, Inc. (MIP), a development stage biopharmaceutical company, faced a set of challenges in bringing its lead product to market and in progressing its second product into the clinical trial…
P60B
Jet Airways (B): A Bumpy Landing
Nathan Blair, Saumitra Jha
2008
Jet Airways (B) is the follow-up case to Jet Airways (A). The case describes the employee cost reduction strategy undertaken by Jet Airways – the termination of trainee flight attendants – and the resulting media and political backlash that followed….
P53A
Gilead Sciences (A) The Gilead Access Program for HIV Drugs
David Baron, Keith Krehbiel, Brian Tayan
2007
This case describes the initial considerations of Gilead Sciences as it designed a strategy for delivering its AIDS drug Viread to developing nations in Africa. In October 2001, Gilead Sciences received approval from the U.S. Food and Drug Administration…
P53B
Gilead Sciences (B) Implementing the Gilead Access Program for HIV Drugs
David Baron, Keith Krehbiel, Brian Tayan
2007
This case describes Gilead Sciences’ initial experience implementing an access program for delivering its AIDS drug Viread to developing nations in Africa. In April 2003 Gilead announced the Gilead Access Program to make available the company’s new drug…
P54
Google in China
David Baron
2006
Using servers located in the United States, Google began offering a Chinese-language version of Google.com in 2000. The site, however, was frequently unavailable or slow because of censoring by the Chinese government. After extensive debate within the…
P52B
Wal-Mart: Nonmarket Pressure and Reputation Risk (B) A New Nonmarket Strategy
David Baron
2006
In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community relations offices to working…
P52A
Wal-Mart Nonmarket Pressure and Reputation Risk (A)
David Baron
2006
In 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low…
SM143
Reliance Infocomm
David Brady, Vish Narain
2005
Mukesh Ambani, the CEO of India’s largest business house, Reliance Industries Ltd. (RIL) was contemplating a major decision that could significantly affect the future of his company, as well as the telecommunications landscape in India. By 2002, GSM…
P49
Obesity and McLawsuits
David Baron
2005
After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald’s was a prime target. This case details McDonald’s response to the litigation…
P48
Exclusive Resorts Entrepreneurial Positioning and Nonmarket Defense
David Baron
2004
In the summer of 2002, Brad and Brent Handler established Exclusive Resorts, a luxury vacation residence venture, to meet the demand for luxury vacation residences that avoided the hassles of owning a second home and being tied to a single location. The…
P46
The Nonmarket Environment of McDonald's
David Baron
2004
McDonald’s is the world’s largest restaurant chain, with over 30,000 locations. This case describes several non-market issues that could significantly impact the McDonald’s business. Issues covered include the increase in U.S. obesity rates…
P42B
Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (B)
David Baron, Erin Yurday
2004
The Rainforest Action Network (RAN) launched its campaign against Citigroup in April 2000 with the objective of forcing Citigroup to recognize and take responsibility for its role in rainforest destruction through its financing. After two challenging…
P44
Strategic Activism The Rainforest Action Network
David Baron, Erin Yurday
2004
The Rainforest Action Network (RAN) worked “to protect the Earth’s rainforests and support the rights of their inhabitants through education, grassroots organizing, and nonviolent direct action.” RAN accomplished its mission by organizing campaigns to…
P42C
Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (C)
David Baron, Erin Yurday
2004
Ilyse Hogue, campaign manager for the Global Finance Campaign, said that RAN started gaining traction with Citigroup when the stars aligned in the summer of 2002—Citibank was vulnerable from the criticism resulting from the Enron and Grubman scandals, and…
P42A
Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (A)
David Baron, Erin Yurday
2004
Citigroup, the world’s largest project finance bank, provided financing for extractive projects such as mining, logging, and oil exploration. Some of these projects took place in developing countries and in rainforests and other endangered ecosystems….
P45
The FCC and Broadband Regulation
David Baron
2003
The Telecommunications Act of 1996 provided a structure for the deregulation of the telecommunications industry from long distance to local service. In 2002 the FCC began its Triennial Review of the UNE requirement under the leadership of chairman…
P39
GlaxoSmithKline and AIDS Drugs Policy
David Baron, Soon Jin Lim, Deborah Liu
2003
In Africa GlaxoSmithKline (GSK) confronted the reality of the AIDS crisis every day, and its decisions impacted thousands. There were no ready answers to the crisis, but everyone—governments, non-governmental organizations, the media, shareholders, and…
P41
Note on AIDS and the Pharmaceutical Industry
David Baron, Soon Jin Lim, Deborah Liu
2003
Note on the AIDS epidemic, including history, treatment, drug pricing, and economics.
SI33
Mirae, Charitable Giving in North Korea
David Brady, Erik Budde
2003
For nearly fifty years, the Korean peninsula has been separated by a band, 2½ miles wide, which has divided the land into North and South. Heavily armed on both sides, the Demilitarized Zone itself has become an environmental haven. Since the end of the…
P43
CAFE Standards 2002
David Baron
2002
In 2002 Senators John Kerry and John McCain introduced legislation to increase the CAFE standard for the light vehicle fleet by 40 percent. The legislation was motivated by security concerns in the aftermath of September 11, concerns about global climate…
P32
DoubleClick and Internet Privacy
David Baron
2002
In February 2000, USA Today disclosed DoubleClick’s plan to merge its anonymous online data with Abacus Direct’s database. DoubleClick, the industry leader in Internet advertising services, quickly suspended its plan to merge the databases. The company…
SI12
Beginning With Children Foundation
David Brady, Karen Jacobson
2002
In 1992, the Reichs started an innovative public school in a low-income area of New York City to provide quality education to urban children that the public school system was not serving properly. They had founded the Beginning with Children Foundation…
P37
eBay: Private Ordering for an Online Community
David Baron, D. Hoyt
2001
eBay hosts the world’s largest online trading community. Members of this community buy and sell in auctions conducted on the eBay website. The success of this marketplace depends on the ability of buyers and sellers to feel secure in conducting…
P36
Internet Taxation
David Baron, Alan Wiseman
2001
The case describes the debate surrounding Internet taxation when H.R. 3709, the “Internet Non-Discrimination Act” was passed, on May 10, 2000. The act provided a five-year extension of an existing moratorium on new Internet taxes that had been due to…